How do you create and share content for your personal coaching business?

1 Identify your niche and audience

Before you start creating content, you need to know who you are creating it for. What is your coaching niche and who are your ideal clients? What are their pain points, goals, challenges, and aspirations? What kind of content do they consume and where do they hang out online? By answering these questions, you can tailor your content to their specific needs and interests, and position yourself as the go-to expert in your field.

2 Choose your content format and platform

The next step is to decide what kind of content you want to create and where you want to share it. There are many options to choose from, such as blog posts, podcasts, videos, ebooks, webinars, newsletters, social media posts, and more. Each format has its own advantages and disadvantages, depending on your goals, skills, resources, and audience preferences. For example, blog posts are great for SEO and long-form content, podcasts are ideal for audio learners and busy people, videos are engaging and visual, and so on. You don't have to use every format and platform, but you should focus on the ones that suit your style and reach your target market.

3 Plan your content strategy and calendar

Once you have your content format and platform, you need to plan your content strategy and calendar. This means defining your content goals, topics, keywords, tone, style, frequency, and schedule. Your content strategy should align with your coaching business objectives, such as increasing brand awareness, generating leads, nurturing relationships, or selling your services. Your content calendar should help you organize your content creation and distribution process, and keep you consistent and accountable. You can use tools like Google Calendar, Trello, or Asana to plan your content calendar.

4 Create your content with value and quality

Now it's time to create your content with value and quality. Your content should provide useful information, actionable tips, inspiring stories, or relevant solutions to your audience's problems or desires. Your content should also reflect your coaching personality, voice, and values, and showcase your expertise and authority. To create quality content, you need to research your topic, write or record clearly and concisely, edit and proofread your work, and add visual elements or other enhancements to make it more appealing and engaging.

5 Share your content with your audience and beyond

After you create your content, you need to share it with your audience and beyond. This means promoting your content on your own website, email list, social media channels, or other platforms where your audience can find it. It also means reaching out to other influencers, bloggers, podcasters, or media outlets in your niche who might be interested in featuring or sharing your content with their audience. By sharing your content widely, you can increase your exposure, traffic, and leads, and build your online reputation and network.

6 Analyze your content performance and feedback

The final step is to analyze your content performance and feedback. This means tracking and measuring your content results, such as views, clicks, shares, comments, likes, subscribers, or conversions. You can use tools like Google Analytics, Facebook Insights, or YouTube Analytics to monitor your content metrics. You also need to pay attention to the feedback you receive from your audience, such as questions, suggestions, testimonials, or complaints. By analyzing your content performance and feedback, you can learn what works and what doesn't, and improve your content quality and strategy over time.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?