Evergreen content is content that stays relevant and valuable for a long time, regardless of trends or seasons. It can help you attract and retain your audience, boost your SEO ranking, and save you time and resources. But how do you create and repurpose evergreen content effectively? Here are some tips to help you.
The first step is to choose topics that are timeless, useful, and interesting for your audience. Think about the problems they face, the questions they ask, and the goals they have. Avoid topics that are too specific, technical, or dependent on current events. For example, instead of writing about the latest social media algorithm changes, write about how to create engaging social media posts.
Opt for topics that outlive trends. Ask yourself this question, "what advice will give the same value today and ten years from now?" Seek subjects that remain relevant, regardless of the fleeting currents of the digital world.
Once you have your evergreen topics, you need to optimize your content for search engines and users. Use keywords that match the intent and level of your audience, and include them in your title, headings, and body. Use clear and concise language, and break up your text with subheadings, images, and bullet points. Provide value and actionable tips, and update your content regularly to keep it fresh and accurate.
One of the benefits of evergreen content is that you can repurpose it into different formats and channels to reach more people and extend its lifespan. For example, you can turn a blog post into a video, a podcast, an infographic, a webinar, or an ebook. You can also share your evergreen content on social media, email newsletters, or guest posts. The key is to adapt your content to the preferences and expectations of each platform and audience.
Ask yourselves how many times you’ve watched Friends, if you’re still thinking whether you should repurpose content! You watched it multiple times, first on the tele, then on your subscribed OTT platforms, viewed memorable clips on various social media channels. Evergreen content is watched again and again, so, make it available to your audience more often. Unabashedly.
To make sure your evergreen content is working for you, you need to track its performance and measure its impact. Use analytics tools to monitor metrics such as traffic, engagement, conversions, and revenue. Identify what works well and what needs improvement, and test different variations of your content. You can also use feedback from your audience to find out what they like and what they want more of.
You need to pay attention to the data. It tells you if it the content is working or if you have to adapt. You can't grow if you don't adapt.
Another way to repurpose your evergreen content is to recycle it periodically. This means that you can reshare your content after a certain period of time, such as a few months or a year, to remind your audience of its value and attract new visitors. You can also update your content with new information, examples, or insights to keep it relevant and fresh. Recycling your evergreen content can help you maintain your authority and visibility in your niche.
Keep your content fresh. The beauty of evergreen content is that you can keep refreshing it and updating it to clean it up. Additionally, you can easily repurpose it by taking the original thought and applying some specificity to it.
One of the best ways to learn how to create and repurpose evergreen content is to look at some successful examples from other brands and influencers. You can use tools like BuzzSumo or SEMrush to find the most popular and evergreen content in your industry or niche. Analyze what makes them stand out, how they optimize them for SEO and users, and how they repurpose them into different formats and channels. You can also get inspired by their topics, styles, and tones.