How do you create a professional website or portfolio in real estate?

1 Choose a platform

The first step is to choose a platform that suits your needs, budget, and preferences. There are many options available, from DIY website builders like Wix or Squarespace, to custom-designed sites by web developers, to real estate-specific platforms like Placester or Zillow. Each option has its pros and cons, so do your research and compare features, costs, and ease of use before you decide.

2 Define your goals and audience

The next step is to define your goals and audience for your website or portfolio. What do you want to achieve with your online presence? Who are you trying to reach and impress? How do you want them to feel and act when they visit your site? These questions will help you craft your content, design, and functionality to match your purpose and target market.

3 Showcase your best work and testimonials

One of the main objectives of your website or portfolio is to demonstrate your expertise and success as a real estate agent. To do that, you need to showcase your best work and testimonials from satisfied clients. Include high-quality photos and videos of your listings, along with detailed descriptions, features, and benefits. Highlight your sold properties, awards, and achievements, and show how you helped your clients achieve their goals. Also, collect and display positive feedback from your past and current clients, preferably with their names, photos, and contact details. Testimonials can boost your reputation and credibility, and encourage referrals and repeat business.

4 Create a compelling bio and value proposition

Another key element of your website or portfolio is your bio and value proposition. This is where you introduce yourself and explain why you are the best choice for your clients. Your bio should be concise, engaging, and personal, highlighting your qualifications, experience, and personality. Your value proposition should be clear, specific, and unique, highlighting your skills, services, and benefits. Both should convey your passion, professionalism, and trustworthiness, and appeal to your audience's emotions and needs.

5 Optimize your site for SEO and mobile

To make sure your website or portfolio gets seen by your potential clients, you need to optimize it for search engines and mobile devices. SEO (search engine optimization) is the process of improving your site's visibility and ranking on Google and other search engines, by using relevant keywords, titles, tags, and content. Mobile optimization is the process of ensuring your site's design, layout, and functionality adapt to different screen sizes and devices, such as smartphones and tablets. Both are essential for increasing your traffic, conversions, and user experience.

6 Update and maintain your site regularly

The final step is to update and maintain your site regularly, to keep it fresh, relevant, and functional. You should add new listings, testimonials, and blog posts frequently, to showcase your latest work and insights. You should also check your site's performance, speed, security, and analytics regularly, to identify and fix any issues or errors. Updating and maintaining your site will help you stay on top of the market trends, attract more visitors, and retain your existing clients.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?