登录查看更多内容

Last updated on 2024年9月25日

How do you create a marketing plan for an artist?

由人工智能和领英社区提供技术支持

A marketing plan is a document that outlines the goals, strategies, and tactics for promoting an artist and their music. It helps you define your target audience, identify your competitive advantage, and measure your results. A marketing plan can also help you secure funding, partnerships, and media coverage for your artist. In this article, you will learn how to create a marketing plan for an artist in six steps.

此文章中的业界达人

由社区从 18 条内容中精选。了解更多

Phuong Anh (Belle) Nguyen

Sales & Marketing Expert in Luxury and Lifestyle, Hospitality Industry. Passionate about education and training the…
Wladimir Duarte

Top Voice Linked In | Produtor Executivo p/agências e projetos de live marketing. Project and Event Manager | Event…

1 Step 1: Research

The first step in creating a marketing plan is to research your artist, their music, their fans, and their market. You need to understand the strengths, weaknesses, opportunities, and threats (SWOT) of your artist and their music. You also need to analyze the demographics, psychographics, and behaviors of your target audience. Finally, you need to study the trends, challenges, and best practices of the music industry and your genre.

添加您的观点

Phuong Anh (Belle) Nguyen

Sales & Marketing Expert in Luxury and Lifestyle, Hospitality Industry. Passionate about education and training the next generation. Aiming for creating long-lasting values to our society.
举报内容
Very interesting topic. An artist is similar to the founder of the business, but the key difference would be: a business may have several goals including revenue and profit, but an artist may only focus on one goal: express who he/she is. Therefore, the marketing plan should be built around the artist, a unique individual with very specific talents, creativity and beliefs which he/she wants to bring to the world. I myself also deal with creative work, as in writing my novels, and with my working experiences I know there are several ways to market my work which I should consider. However, I only choose the methods that I'm most comfortable with, and in line with what I believe, who I am.

已翻译

赞
Wladimir Duarte

Top Voice Linked In | Produtor Executivo p/agências e projetos de live marketing. Project and Event Manager | Event Designer | Experiential Producer | Head de Eventos | Casado e Pai de meninos e um Gato Lindo :)
举报内容
Criando um Plano de Marketing para um Artista: 1. Defina seus objetivos: Aumentar reconhecimento? Lan?ar um novo álbum? Conseguir mais shows? Seja específico e mensurável. 2. Pesquise seu público: Quem s?o seus f?s? Quais plataformas eles usam? Quais seus interesses? Utilize pesquisas online, entrevistas e análise de dados. 3. Conhe?a seus concorrentes: Quem s?o outros artistas do seu gênero? Quais s?o suas estratégias de marketing? O que você pode fazer para se destacar?

已翻译

赞
Augusto Peres Coutinho Netto

Business & People Development
举报内容
1) Personal Brand (Cantor)/ Branding (Bandas) Qual será o posicionamento desejado? Essa pesquisa envolve a intersec??o entre pretens?es do artista, audiência atual e objetivos de crescimento.

已翻译

赞
Susanne Diemann

Akquisecoach ?? & Business Mentorin ? Mehr Kunden und mehr Erfolg für kreative Professionals ?Business Kompetenz für Kreative ? #Akquise I #Verhandlung I #Verkaufen ? Professional Programm ab 9. Oktober 2024
举报内容
2. Schritt: Positionierung! Nach der Recherche der Zielkunden und dessen Vorlieben und Wünschen, geht es um die passgenaue Botschaft für diesen Markt. Und der n?chste Schritt ist die Vermarktung: Sichtbarkeit, Promotion und Aufbau von Fans & einer guten Community!

已翻译

赞
Andrea Lopez Londono

| Gerente de Marketing | Neuromarketing | Gerencia de Proyectos | Gestión Negocios | Estrategias Digitales | Management de Artistas | Mercadeo y Publicidad | Trabajo en Equipo | Creatividad | Marketing Estratégico |
举报内容
El primer paso es enamorarte y creerle del producto (artista y música), de lo contrario no va a salir como quieres ni cómo el artista quiere.

已翻译

赞

加载更多内容

2 Step 2: Objectives

The second step in creating a marketing plan is to set your objectives. These are the specific, measurable, achievable, relevant, and time-bound (SMART) goals that you want to achieve with your marketing efforts. For example, you might want to increase your fan base, generate more streams, sell more tickets, or win more awards. Your objectives should align with your artist's vision, mission, and values.

添加您的观点

Augusto Peres Coutinho Netto

Business & People Development
举报内容
Sugiro a aplica??o da ferramenta MAPA ESTRATéGICO, onde deixamos claro quais os aprendizados, processos, vis?o do cliente e estratégia financeira adotada.

已翻译

赞

加载更多内容

3 Step 3: Strategies

The third step in creating a marketing plan is to choose your strategies. These are the broad approaches that you will use to achieve your objectives. For example, you might use content marketing, social media marketing, email marketing, influencer marketing, or public relations. Your strategies should match your artist's brand, personality, and style.

添加您的观点

Carson Hoffman

Increasing ROI for DTC brands through unforgettable Meta ads.
举报内容
Your strategy should be planned around the artist and their brand. Use social media as a HUGE promo channel. TikTok, YouTube Shorts, IG/FB reels, Twitter, etc. Use them to the artist's advantage to post, reach, and engage with their audience.

已翻译

赞
Augusto Peres Coutinho Netto

Business & People Development
举报内容
Aqui, a elabora??o de um Plano de Marketing, se inteirando e determinando quais canais ser?o utilizados, quais os recursos de mídia, a parte de criativa (deriva do estudo de branding), desenvolvimento de produto e live marketing.

已翻译

赞

加载更多内容

4 Step 4: Tactics

The fourth step in creating a marketing plan is to plan your tactics. These are the specific actions that you will take to implement your strategies. For example, you might create a blog, a podcast, a newsletter, a YouTube channel, or a TikTok account. You might also collaborate with other artists, bloggers, podcasters, influencers, or media outlets. Your tactics should be creative, engaging, and relevant to your audience.

添加您的观点

Carson Hoffman

Increasing ROI for DTC brands through unforgettable Meta ads.
举报内容
Post content with song teasers, polls, UGC, lives, podcasts, and lifestyle pics and videos. Showcase the artist's personality and brand as much as possible.

已翻译

赞
Augusto Peres Coutinho Netto

Business & People Development
举报内容
Aqui, cruzando o plano de marketing com o calendário de trabalho do artista/banda. Pensando em a??es pequenas, médias e grandes, sempre apontando qual a forma de medir os resultados em cada uma das a??es.

已翻译

赞

5 Step 5: Budget

The fifth step in creating a marketing plan is to allocate your budget. This is the amount of money that you have or need to spend on your marketing activities. You need to estimate the costs and returns of each tactic and prioritize the ones that have the highest impact and the lowest risk. You also need to consider the sources and terms of your funding and how you will track and report your expenses.

添加您的观点

Augusto Peres Coutinho Netto

Business & People Development
举报内容
O or?amento será automaticamente gerado se seguirmos as etapas anteriores, ou seja, invista tempo e inteligência na parte de planajamento estratégico e de marketing para que o or?amento seja mais facilmente elaborado. Após levantar os custos para operar os planos e estratégias anteriomente desenhados, verifique o valor disponível no or?amento e fa?a os ajustes necessários.

已翻译

赞

6 Step 6: Evaluation

The sixth and final step in creating a marketing plan is to evaluate your results. This is the process of measuring and analyzing the performance and outcomes of your marketing activities. You need to use tools and metrics that are relevant to your objectives and strategies. You also need to collect feedback from your fans, partners, and media. You should review your marketing plan regularly and adjust it as needed to improve your results.

添加您的观点

Carson Hoffman

Increasing ROI for DTC brands through unforgettable Meta ads.
举报内容
Analyze music downloads m2m, reach, engagement, follower growth, and shares to track their growth and success on social and music outlets.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Music Industry

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you create a marketing plan for an artist?

1

2

3

4

5

6

7

1 Step 1: Research

2 Step 2: Objectives

3 Step 3: Strategies

4 Step 4: Tactics

5 Step 5: Budget

6 Step 6: Evaluation

7 Here’s what else to consider

Music Industry

给文章评分

感谢您的反馈

更多Music Industry相关文章

更多相关阅读内容