How do you create and manage your brand assets?

1 Define your brand strategy

Before you start creating your brand assets, you need to have a clear and coherent brand strategy that defines your brand's purpose, vision, values, positioning, target audience, and differentiation. Your brand strategy will guide your decisions on how to design and communicate your brand assets across different channels and platforms. You can use tools such as a brand canvas, a brand pyramid, or a brand archetype to help you craft your brand strategy.

3 Create your brand assets library

After designing your brand identity, it's important to create a brand assets library. This should be a centralized and organized collection of all your brand assets, including a brand guidelines document with rules and standards for using your brand assets, a brand assets folder with the files and formats of your brand assets, and a brand management platform to store, share, and update your brand assets online. Doing this will help you maintain your brand consistency and quality, while saving you time and resources.

5 Update your brand assets periodically

Updating your brand assets periodically is important for keeping your brand relevant and fresh. You need to review and refresh your brand assets regularly to ensure that they align with your brand strategy and goals, as well as the changing market and customer needs. You can use tools such as a brand refresh checklist, a brand evolution timeline, or a brand rebranding tool to help you plan and execute your brand assets updates.

6 Protect your brand assets legally

Protecting your brand assets legally is vital for securing your brand reputation and value. You need to register and trademark your brand assets, such as your logo, name, and slogan, to prevent others from copying or infringing on them. You also need to respect the intellectual property rights of others and avoid using their brand assets without permission or attribution. You can use tools such as a trademark search, a trademark application, or a trademark monitoring tool to help you protect your brand assets legally.