How do you create a live streaming strategy and plan for your social good project?

1 Define your purpose

Before you start live streaming, you need to have a clear idea of why you are doing it and what you want to achieve. What is the mission and vision of your project? What are the specific objectives and outcomes you hope to accomplish with live streaming? How will live streaming help you advance your cause, reach new audiences, or raise funds? Having a clear purpose will help you shape your content, format, and tone for your live stream.

2 Know your audience

The next step is to understand who you are live streaming for and what they care about. Who are your target viewers and what are their demographics, interests, and preferences? What are their pain points, challenges, and needs related to your project? What are their motivations, values, and emotions that drive them to support your project? Knowing your audience will help you tailor your message, style, and call to action for your live stream.

3 Choose your platform

There are many platforms and tools available for live streaming, such as Facebook Live, YouTube Live, Instagram Live, Twitch, Zoom, and more. Each platform has its own features, benefits, and limitations, as well as different audiences and expectations. You need to choose the platform that best suits your purpose, audience, and budget. Consider factors such as the ease of use, the quality of the video and audio, the interactivity and engagement options, the analytics and metrics, and the monetization and donation possibilities.

4 Plan your content

Once you have chosen your platform, you need to plan what you are going to say and show on your live stream. What is the main topic or theme of your live stream? What is the key message or takeaway you want to convey? What is the structure and flow of your live stream? How will you introduce yourself and your project, provide context and background, share stories and examples, address questions and comments, and end with a clear and compelling call to action? Plan your content in advance, but also be flexible and adaptable to the feedback and reactions of your viewers.

5 Prepare your setup

Before you go live, you need to make sure you have everything ready for a smooth and professional live stream. You need to check your equipment, such as your camera, microphone, lighting, and internet connection. You need to test your platform, such as your account, settings, features, and functions. You need to prepare your environment, such as your background, props, and distractions. You also need to promote your live stream, such as by creating an event page, sending invitations, posting on social media, and building anticipation.

6 Evaluate your results

After you finish your live stream, you need to analyze how it went and what you can improve for the next time. You need to measure your results, such as by looking at the number of viewers, the duration of the watch time, the level of engagement, the amount of donations, and the feedback and reviews. You also need to reflect on your performance, such as by reviewing your video, identifying your strengths and weaknesses, and asking for feedback from your team or peers. You also need to follow up with your viewers, such as by thanking them, sharing highlights, providing resources, and inviting them to take action.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?