How do you create interactive presentations and workshops for clients?

1 Know your audience

Before you start creating your presentation or workshop, you need to understand who your audience is, what their goals and challenges are, and how they prefer to learn and communicate. You can use various methods to gather this information, such as surveys, interviews, personas, or empathy maps. Knowing your audience will help you tailor your content, language, tone, and format to their needs and expectations.

2 Define your objectives

Next, you need to define what you want to achieve with your presentation or workshop, and how you will measure its success. You can use the SMART framework to set specific, measurable, achievable, relevant, and time-bound objectives. For example, you might want to inform your clients about a new strategy, persuade them to adopt a new solution, or train them on a new skill. Your objectives will guide your content creation and delivery, and help you evaluate your impact.

3 Choose your format

Depending on your objectives, audience, and context, you can choose different formats for your presentation or workshop. For example, you can use slides, videos, animations, or infographics to present information, or use whiteboards, flipcharts, or sticky notes to facilitate discussions. You can also use online platforms, such as Zoom, Miro, or Mentimeter, to create interactive and collaborative sessions with your clients remotely. Choose the format that best suits your message, style, and resources.

4 Design your content

Once you have chosen your format, you can start designing your content. You can use the ADDIE model to guide your content design process. The ADDIE model consists of five phases: analysis, design, development, implementation, and evaluation. In each phase, you can apply various techniques and tools to create interactive content, such as storytelling, gamification, quizzes, polls, or breakout rooms. You can also use the 10/20/30 rule to structure your content: 10 slides, 20 minutes, and 30-point font.

5 Deliver your content

The final step is to deliver your content to your clients. You can use the 4Ps model to prepare and practice your delivery: purpose, people, place, and performance. The 4Ps model helps you clarify your purpose, connect with your audience, adapt to your environment, and improve your performance. You can also use the RASA model to enhance your delivery: receive, appreciate, summarize, and ask. The RASA model helps you listen actively, show appreciation, summarize key points, and ask open-ended questions.

6 Follow up

After you have delivered your presentation or workshop, you need to follow up with your clients. You can use the Kirkpatrick model to evaluate your presentation or workshop: reaction, learning, behavior, and results. The Kirkpatrick model helps you measure how your clients reacted to your content, what they learned from it, how they applied it to their work, and what outcomes they achieved. You can also use the feedback sandwich method to give and receive constructive feedback: praise, criticism, and praise.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?