How do you create evergreen content that drives long-term traffic?

You can start by understanding your audience. This will help you choose topics that they'll resonate with. Writing content that'll help answer questions and solve their pain points will drive traffic to your website. However, don't be restricted to a content calendar as humans need change and the world is ever changing. Here are ways you can curate evergreen topics: - Stay up to date with trends - FAQs - Recent topics your audience discusses or shares within their community

The name says it all! Evergreen articles are those that stand the test of time. To create one, you need a topic that will stay relevant and valuable to your audience over an extended period. So, do impeccable research and see what truly resonates with your target audience. These points will help you out: -Look at the common questions or problems your target audience faces. -Check for topics that discuss foundational knowledge. -Use a keyword research tool to identify phrases with a stable search volume. -Look at FAQs and beginner's guides to help you out.

Strategies that work: -Research timeless topics -Provide comprehensive insights with visuals -Optimize content with keywords -Maintain high-quality writing -Update periodically for accuracy -Build internal and external backlinks -Share on social media platforms -Utilize email marketing campaigns -Repurpose into different content formats -Encourage user interaction and comments -Avoid time-sensitive information -Ensure sustained relevance, authority, and engagement

Product marketing content can often be overlooked as a form of evergreen content. If you are selling a product or a service, then the content that describes what that product does or how that service will benefit your customer base, along with strong customer advocacy marketing (case studies, testimonials) can be a really effective way of generating evergreen content that adds real value.

As per me, it is very important to keep up with the needs and wants of today’s generation. It is mandatory to know what is trending. This can give an idea as to what topic would generate more traffic. It is common knowledge that the attention span of today’s generation is limited thanks to the abundance of information on their phones. Hence, it also helps to include some wit and humor in your writing. This can be one of the ways to make your content stand out

There are tons of different programs out there like Keyword Planner, SEMrush, Ahrefs that can help with the keyword research process. But if you should also do you're own research by sitting in on some sales calls or attending events. What are the keywords/phrases that people are actually using to talk about the product or pain points. Using these more personalized keywords will help to make the content feel more authentic and like it comes from people who actually understand the issue/problem.

Just make sure you avoid heavy jargons, and follow the KISS (keep-it-simple-stupid) principle when it comes to evergreen content. Also, avoid mentioning and using too much date that could go stale shortly. Data quoted for a range always works better. Go for scenario analysis vs this-is-it. Any quoted data MUST be date stamped.

Even the best topic will not come to your rescue if the content is average. So, you need high-quality and accurate content that resonates with your audience. This requires meticulous research. Don't simply rely on a single source for all your information. Delve deep and look for credible references. Always start with a strong heading and structure your content well. Add storytelling elements, such as examples or anecdotes to make the article a fun read. You want your audience glued to what you are saying. Keep sentences crisp and use a varied vocabulary to maintain your reader's interest but avoid jargon. Back up your claims with data or statistics for added credibility. Finally, always proofread and edit your work!

For me, accuracy is definitely high up on the list. If I'm writing for a brand, they need to be positioned as credible authorities in their field. Every fact being posted needs to be double and triple checked to maintain credibility. Updating content periodically is another key part of that. Depending on how much content needs to be edited, it might be worth doing a fresh piece altogether with updated information.

Updating your content is a crucial step. It keeps your article accurate and reliable over an extended period. Also, regular updates help you stay relevant to current market trends and can boost your search engine rankings too.

Updating online content is a constant game of whack-a-mole, but even making small changes (such as ensuring all the links still work) to an old article can be beneficial for its current ranking and relevancy.

Regularly reviewing blogs and article to ensure they're both current and accurate is a great way to keep content fresh. Even more important than SEO rankings is staying focused on your readers and how to best serve them. For example, a recurring event may switch locations and a restaurant may change their regular happy hour to a different day of the week. Reviewing content to be sure changes like these are captured is crucial when it comes to maintaining a relevant voice in your niche.

Strategic content promotion is a fundamental aspect of successful content marketing. Ensuring it reaches the right audience is crucial. This involves identifying your target audience, selecting the appropriate channels to reach them, and timing your promotions effectively. It's about leveraging social media, email marketing, SEO optimization, paid advertising, and collaborations with influencers or industry partners to maximize visibility. By taking a deliberate and thoughtful approach to content promotion, you not only increase the chances of your content being seen but also establish your brand's authority and engagement with your audience, ultimately driving business growth and achieving your marketing goals.

When approaching your marketing, it's tempting to feel like you need to show up everywhere and reach as many people as possible. In reality, you'll see the best return by being deliberate in the mediums you choose and the audience that resonates most with your brand. Personally, my brand leads with expertise - so the marketing that performs best for me allows me to go deep. TikTok isn't where it makes sense for me to spend time (and that's okay with me!), but email marketing, speaking engagements, and my podcast perform well for me. And because they're more in integrity with my brand and my personality, I enjoy them more too!

As a writer, I believe in authenticity, but in the present scenario, the domination of GenAI is undeniable. You can unleash the power of chatGPT while revamping your web content. You can understand present keywords and relevant questionnaires regarding the topic using appropriate prompts. By including those in your existing blog, you can increase the SEO reach of your content. Another point is occasionally checking and updating the details, even the minute ones. For instance, for a travel blog, if you mention any ticket price, you need to keep checking for a period to see if that price still exists. In my opinion, just avoid the information which changes with time rapidly.

Use compelling stories to generate interest in your topics: Evergreen content stays relevant for as long as you keep your reader engrossed and invested in your writing. Creating stories and using examples is the simplest way to break down topics and keep your reader invested in your article. Having stories also creates a high relatability quotient that can work well with promotions and attract a larger audience.

Internal Linking: Link to your evergreen content from new articles or blog posts. This interlinking helps boost its visibility and SEO value. User-Generated Content: Encourage user-generated content, such as comments and discussions, on your evergreen posts. This keeps the content fresh and engaging.

There is often a theme to evergreen topics, like travel, communities, historical finds and hobbies, which years later continue to generate interests. The idea is to keep a tab on social media conversations, traction or interests on such issues. I notice articles that are most read or shared are those which are simply understood, without fuss or technical jargons and with compelling storylines. These are easy reads yet engaging. Even if the time has passed, the essence of the article or what the writer hoped to present to their readers can be sussed. I agree with interlinking and hyperlinking articles with older pieces or as a background, which also helps to show the evolution of the topic over time.

USE PINTEREST! Each post grows like compound interest on a stock. Month after month, I find my clients' best-performing posts were often published months, if not YEARS ago. Once you get a consistent frequency, you can add in a frequency scheduler like Trello and post the same posts with different images on different boards for a clean page feed and 10x your output on top of the ever-green growth.