How do you create engaging visual stories for VR and AR platforms?

由人工智能和领英社区提供技术支持

Virtual reality (VR) and augmented reality (AR) are powerful platforms for creating immersive and interactive stories that engage your audience. But how do you craft visual stories that work well in these environments and deliver memorable experiences? Here are some tips and best practices to help you master the art of VR and AR storytelling.

此文章中的业界达人

由社区从 2 条内容中精选。了解更多

Rashika Jain

Founder @ Video Factory | Transforming Training with Visual Learning | Making Workforces Smarter & More Skilled |…

1 Know your goals and audience

Before you start designing your VR or AR story, you need to have a clear vision of what you want to achieve and who you want to reach. What is the main message or theme of your story? What emotions or actions do you want to evoke in your viewers? Who are your target users and what are their needs, preferences, and expectations? By answering these questions, you can define the scope, tone, and style of your story, as well as the appropriate platform and format for delivering it.

添加您的观点

Divyansh Kala

Concept Designer & Visual Storyteller
举报内容
In my experience, creating engaging visual stories for VR and AR platforms starts with a deep understanding of both the narrative goals and the target audience. Defining the core message and emotional impact I want to evoke helps shape the visual and interactive elements. Equally important is tailoring the experience to the audience’s preferences—whether they're casual users or tech enthusiasts—so that the design remains intuitive while immersing viewers in a meaningful, action-driven narrative.

已翻译

赞

2 Choose the right perspective and interaction

One of the key differences between VR and AR stories and traditional media is that they allow your viewers to become active participants rather than passive observers. This means that you need to consider how you will position and involve your audience in your story world. Will they be first-person or third-person characters? Will they have control over their movement and actions, or will they follow a predetermined path and script? Will they interact with other characters, objects, or environments, or will they just observe and listen? The choices you make will affect how your viewers perceive and relate to your story, so make sure they align with your goals and audience.

添加您的观点

Rashika Jain

Founder @ Video Factory | Transforming Training with Visual Learning | Making Workforces Smarter & More Skilled | Standford Seed
举报内容
Creating engaging visual stories for VR and AR platforms involves leveraging colour theory to enhance immersion and emotional impact. Understanding how colours interact—through concepts like hue, saturation, value, and contrast—allows designers to craft visually compelling environments. For instance, complementary colours can create tension and excitement, while analogous colours offer harmony and tranquillity. By carefully choosing colour schemes that match the narrative and user experience, creators can guide viewers' emotions and focus, making the virtual experience more captivating and memorable.

已翻译

赞

3 Use visual cues and feedback

Another challenge of VR and AR storytelling is that you need to guide your viewers through your story without breaking their immersion or overwhelming them with information. This is where visual cues and feedback come in handy. Visual cues are elements that draw attention, indicate direction, or suggest meaning, such as lighting, color, contrast, scale, or animation. Feedback is the response that your story gives to your viewers' actions or inputs, such as sound, vibration, or text. By using visual cues and feedback, you can help your viewers navigate your story, understand what is happening, and feel rewarded for their participation.

添加您的观点

4 Balance realism and creativity

VR and AR stories can create a sense of presence and realism that is unmatched by other media. However, this does not mean that you have to sacrifice your creativity or imagination. In fact, VR and AR stories can also offer opportunities for experimentation and innovation, as you can create worlds and scenarios that are impossible or improbable in reality. The trick is to balance realism and creativity in a way that suits your story and audience. For example, you can use realistic graphics and sounds to create a believable environment, but add creative elements to enhance the mood or the message. Or you can use stylized or abstract visuals to create a distinctive aesthetic, but maintain some consistency and logic to avoid confusion.

添加您的观点

5 Test and iterate

Finally, the best way to create engaging VR and AR stories is to test and iterate. VR and AR stories are complex and dynamic, and you may not be able to anticipate all the possible outcomes or reactions of your viewers. Therefore, you need to test your story with real users, gather feedback, and make adjustments accordingly. Testing and iterating will help you improve your story's usability, accessibility, and quality, as well as discover new ideas and insights.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Visual Storytelling

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you create engaging visual stories for VR and AR platforms?

1

2

3

4

5

6

1 Know your goals and audience

2 Choose the right perspective and interaction

3 Use visual cues and feedback

4 Balance realism and creativity

5 Test and iterate

6 Here’s what else to consider

Visual Storytelling

给文章评分

感谢您的反馈

更多Visual Storytelling相关文章

更多相关阅读内容