How do you create engaging video pitches for contract roles?

1 Know your audience

Before you start recording, you need to know who you are talking to and what they care about. Research your target candidates, their skills, their motivations, and their pain points. Tailor your message to their specific goals, challenges, and interests. Use language and tone that resonate with them and show that you understand their situation.

2 Plan your structure

A good video pitch should have a clear and concise structure that covers the essential information and creates curiosity. A simple formula is to start with a hook, introduce yourself and your client, explain the role and the benefits, address any objections or FAQs, and end with a call to action. Write down your main points and practice them before you record. Avoid reading from a script or sounding too rehearsed.

3 Choose your format

There are different ways to create and deliver your video pitches, depending on your resources, preferences, and goals. You can use a webcam, a smartphone, or a professional camera. You can record yourself, use slides or graphics, or mix both. You can send your video via email, text, or social media. Whatever format you choose, make sure it is easy to access, view, and respond to.

4 Optimize your quality

The quality of your video pitch can make a big difference in how you are perceived and how you communicate your message. Make sure your video has good lighting, sound, and resolution. Avoid distractions, background noise, and interruptions. Dress professionally, smile, and maintain eye contact with the camera. Use gestures and expressions to convey enthusiasm and confidence.

5 Be authentic and personal

The most engaging video pitches are the ones that show your personality and connect with your audience on an emotional level. Be yourself, be honest, and be passionate. Share stories, examples, or testimonials that illustrate your value and credibility. Use humor, compliments, or questions to build rapport and interest. Show that you care about your candidates and their success.

6 Test and improve

Finally, don't expect to nail your video pitch on the first try. Test your video with a colleague, a friend, or a sample candidate and ask for feedback. Watch your video and evaluate your performance, your content, and your results. Identify what works and what doesn't, and make adjustments accordingly. Keep learning and improving your video pitches until you master them.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?