How do you create engaging and interactive SMS content for your brand?

It's always about ICP and pain points. Targeting is the most important skill here, because with SMS, open rates are so high -- when you mistarget an audience, or push a message that isn't relevant, you can hurt your deliverability and brand reputation simultaneously.

Understand the demographics, preferences, and communication habits of your target audience to tailor your SMS content effectively. Segment your audience based on factors such as age, location, interests, and past interactions to deliver personalized and relevant messages that resonate with their needs and preferences. By gaining insights into your audience's behavior and preferences, you can craft SMS content that captures their attention and encourages engagement. #AudienceInsights #Personalization ?????? #catchkhan

What do people use SMS for? Two-way communication. If you're just using your text messages as a way to batch and blast customers with offers you may be losing out on creating a meaningful relationship with customers. Encourage responses or engagement and then (crucially) do the work of responding to your customers. By getting customers to respond and opt in to further communication you help build trust with your customers vs. just texting them.

It has everything to do with targeting the right people with the right messaging. Creating segmentation that focuses on the individual phases of the customer journeys. And creating messaging that guides them through those phases.

Every customer base is different. Figure out what brand voice fits best for your customer demographic through extensive A/B testing of your copy. Does my customer base engage more with funny copy or a more serious copy? Emojis vs. no emoji? Image vs. no image? And finally, test different types of content to determine how to best plan your messaging calendar. (ex. Offers, new product launches, holidays, gamification, announcements)

As the limit of characters is there it is really important to have a clear and concise content. Also always try to make the content more engaging which will create curiosity in the customers mind.

Craft SMS messages that are brief, impactful, and easy to understand at a glance. Keep your messaging concise to convey your key points efficiently within the limited character count of an SMS. Use clear language, avoid jargon or unnecessary complexity, and focus on delivering a compelling message that prompts immediate action or response. Consider incorporating persuasive elements such as compelling offers, urgent calls to action, or exclusive promotions to incentivize engagement and drive desired outcomes. #Copywriting #Clarity #Conciseness ???? #catchkhan

You get ~12 words to get the attention of a customer, ?? make ?? them ?? count. Do NOT fluff your messages. Deliver relevant information as quick as possible, but ensure to do it in a personal and non-robotic manner!

Make your SMS content engaging and interactive by including elements that encourage recipients to participate or respond. Incorporate interactive features such as clickable links, interactive surveys or polls, appointment scheduling options, or text-based contests to solicit feedback, gather insights, or incentivize engagement. Provide value to your audience by delivering exclusive offers, personalized recommendations, useful tips, or relevant information that addresses their needs or interests. By fostering interaction and delivering tangible value through SMS, you can enhance engagement and build stronger connections with your audience. #Interactivity #ValueAddition #Engagement ???? #catchkhan

Be careful about adding keywords or codes to your messages. While this add interactivity, it comes across as mass-messaging, defeating the purpose of personalized sms.

GIFs + Images all the way. Especially if you're launching a product, sending a cart recovery or a user-triggered message. Emojis are optional depending on branding and should definitely be tested. Don't be cute: you have a very small number of characters - use them to communicate clearly with the customer and let images/gifs do the brand-building if needed.

Enhance the visual appeal and expressiveness of your SMS content by integrating multimedia elements such as images, GIFs, or short videos. Visual content can capture attention, convey emotions, and communicate messages more effectively than text alone, making your SMS stand out in recipients' crowded message inboxes. Additionally, leverage emojis and symbols to add personality, humor, or emphasis to your messages and make them more engaging and relatable to your audience. However, use multimedia and emojis judiciously to avoid overwhelming or distracting recipients from your main message. #Multimedia #Emojis #VisualAppeal ?????? #catchkhan

Testing in SMS is in some ways a lot easier than email. You've really got a handful of variables: - Timing - Image/No Image - Tonality - Length - Link/URL Measuring outcomes is also quite straightforward: - Clicks - Click through Rate - Purchases - Purchase Rate One often overlooked piece of the puzzle is how the message your sending ties into the actual destination landing page. If you are using images/products in your message make sure that this lines up with the eventual destination for your customer.

Continuously experiment with different SMS formats, messaging strategies, and content variations to identify what resonates most with your audience and drives the desired outcomes. A/B test different elements such as message timing, sender names, content tone, or call-to-action language to determine which combinations yield the highest engagement and conversion rates. Analyze performance metrics such as open rates, click-through rates, and response rates to gauge the effectiveness of your SMS campaigns and refine your approach accordingly. By iteratively testing and optimizing your SMS content, you can refine your messaging strategy and maximize the impact of your campaigns over time. #Optimization #ContinuousImprovement ?????? #catchkhan

A/B Testing will always be helpful but with the emergence of Attentive AI, this will be figured out for you. Our AI can help understand your audience data points to automate dynamic high ROI segments, draft optimal copy, and send at optimal send times that will be unique to each of your individual subscribers.

A few key integrations that have been helpful for my clients: SMS + Email: Orchestration across these two channels have seen boosted ROI and decreases opt out rates as it mitigates from over messaging your audience. SMS + Loyalty: Optimize LTV and loyalty by ingesting your loyalty program data into SMS. This will open up opportunities for your SMS channel to help drive an increase in loyalty signups and nurture existing loyalty members through well timed/relevant loyalty messaging.

Yeah this is definitely the murkiest part of the eCommerce space because it can vary from brand to brand. I think when it comes to lower AOV high frequency purchases SMS can be used quite aggressively across core automations. I think layering email and SMS certainly has its benefits but I would try to space them out. Worst thing you can do is send a text and an email at the same time (yuck). I would also try to gauge customer preferences early on by finding out which channel each customer prefers (easy way to do this is by identifying what percentage of messages result in an open/click). Use this to optimize how you communicate with each customer.

Extend the reach and impact of your SMS marketing efforts by integrating SMS with other communication channels and marketing channels. Coordinate your SMS campaigns with email marketing, social media, and digital advertising initiatives to create cohesive and omnichannel experiences for your audience. Use SMS as part of a broader marketing strategy to reinforce messaging, drive traffic to other channels, or prompt cross-channel interactions. By leveraging the strengths of each channel and orchestrating integrated campaigns, you can amplify your brand's messaging and engage customers across multiple touchpoints effectively. #MultichannelMarketing #Integration #OmnichannelStrategy ?????? #catchkhan