How do you create a customer journey that converts prospects?

Study you audiences. Leverage advanced digital analytics tools to gain deeper insights into your audience's online behavior. You want to know what makes them tick.

The first step in establishing an ideal customer journey is identifying your coveted target audience. You can do this by identifying that the problem which your company solves is contextually relevant to which particular set of people and makes a difference in their lives. The greater the parameters by which you can identify your target audience, the higher the likelihood of discovering a precise product target market.

Be organized. Know your “elevator sales pitch” (less than 1 minute). Be ready. Be obsessed with your project and improving the world. CARE. RISE. SUCCEED. Thanks - Sheila

When it comes to identifying your ideal customer, it's important to put yourself in your customers shoes. Many times we bring in our own perspective, of what we think others feel about our product/service vs. taking the time to obtain that our customers feedback of how they truly feel about the solution we are providing them. Forget about your thoughts and feelings of your product/service and double down on listening to your customers needs and desires.

After you identify your target audience, you must focus on customer acquisition and their onboarding process. You can acquire customers by signing up your target audience for a free trial. Let them try and test your different value propositions, and provide a live chat option for them to share their feedback actively. You can quantify your customer acquisitions by mapping different data variables, such as the number of sign-ups or unique visits.

Make sure you have a proper funnel in place. This is critical. You need define your funnel and create your journey, these go hand-in-hand.

Optimize your customer touchpoints. You want to make the most out of each interaction with your customers. Also get a feedback system in place.

The challenge I see often here is building something that's too complex for the task at hand. I often use the example of types of transportation to convey this lesson. If your ideal customer needs to get from point A to point B, your offer should be radically optimized to get them there as soon as possible. In other words, don't build an offer that gets them from point A to point Z. Less is more here - the more clearly they can see and feel that your offer is exactly what they're looking for to get them where they want to go, the better.

Don't forget that this is a process that will change and evolve over time. When COVID arrived, many businesses had to re-evaluate all of these things in a major way with a fresh set of circumstances to consider. But it doesn't have to be worldwide epidemics to do this - this process should constantly be tested, validated and iterated on for best results.