How do you create custom event sponsorship and partnership packages?

1 Identify your target sponsors and partners

Before you create your packages, you need to know who you want to work with and why. Research potential sponsors and partners that share your vision, audience, and values, and that offer products or services that complement your event theme and content. Make a list of the benefits and challenges of working with each one, and prioritize them based on their relevance, reach, and reputation.

2 Define your sponsorship and partnership goals

Setting clear and realistic goals for your sponsorship and partnership program is essential for achieving your event objectives, such as increasing attendance, engagement, or revenue. Examples of potential goals include generating a certain amount of income from sponsors and partners, increasing brand awareness and exposure for your event and sponsors, providing more value and opportunities for attendees and speakers, and creating long-term relationships with sponsors and partners.

3 Create your sponsorship and partnership levels

Now that you have your target sponsors and partners and your goals, you can create your sponsorship and partnership levels. These are the different tiers of benefits and costs that you offer to your sponsors and partners, depending on their level of involvement and investment. You can use names such as platinum, gold, silver, and bronze, or create your own categories that reflect your event theme and brand. The key is to make each level distinct and attractive, and to match the benefits and costs with the value that each sponsor or partner brings to your event.

5 Pitch your sponsorship and partnership packages

Once you have your packages ready, you need to pitch them to your target sponsors and partners. You can use email, phone, or video calls to reach out to them, but make sure you have a compelling and personalized proposal that highlights the benefits and value of working with you. You should also be prepared to negotiate and adjust your packages based on their feedback and requests. Remember to be professional, respectful, and enthusiastic, and to follow up until you get a clear answer.

6 Manage and measure your sponsorship and partnership success

After you secure your sponsors and partners, you need to manage and measure your sponsorship and partnership success. You should communicate regularly with them, and provide them with updates, reports, and invoices. You should also deliver on your promises, and ensure that they are satisfied with their experience and results. Finally, you should collect and analyze data and feedback from your sponsors, partners, attendees, and speakers, and use it to evaluate the impact and return on investment of your sponsorship and partnership program. You should also use this information to improve your future packages and relationships.