How do you create a consistent and memorable brand voice and tone across different channels?
A brand identity is the way your business communicates its personality, values, and message to your audience. It includes your visual elements, such as your logo, colors, fonts, and images, as well as your verbal elements, such as your voice, tone, and style. A strong brand identity can help you stand out from your competitors, build trust and loyalty, and increase your visibility and recognition.
Here's what you need to know about creating a brand identity in the context of strategic communications, and how to apply it consistently and effectively across different channels.