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How do you create a compelling online portfolio to showcase your expertise?

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If you want to stand out from the crowd and attract more clients, media attention, or career opportunities, you need a compelling online portfolio to showcase your expertise. An online portfolio is a digital collection of your work, achievements, and skills that demonstrates your value and credibility to your target audience. But how do you create one that captures attention and convinces people to work with you or hire you? Here are some tips to help you craft a powerful online portfolio that reflects your personal brand and goals.

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1 Choose the right platform

The first step to creating an online portfolio is to decide where to host it. There are many options available, from free website builders to paid hosting services, depending on your budget, needs, and preferences. You want to choose a platform that is easy to use, secure, reliable, and customizable. You also want to consider the features and functionality that you need, such as galleries, videos, blogs, testimonials, contact forms, analytics, and social media integration. Some examples of popular platforms for online portfolios are WordPress, Squarespace, Wix, Behance, and Dribbble.

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Ashley Couto

Career Coach | Remote $100-250k roles & portfolio careers | #1 worldwide for remote work (Favikon) | Disability equity advocate | ?? Business Insider, SUCCESS, ELLE | 5’0” with 6’2” energy
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Don't forget that LinkedIn also serves as an online portfolio for your services, as well. One of the first results that will come up about you or company is likely your LinkedIn profile, so treating it like a landing page or portfolio and ensuring people are connected to who you are, what you do, the results you've gotten and for whom will go a long way.

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Christina Daves

Speaker/Trainer ★ PR Strategist ★ On-Air Lifestyle Expert ★ Podcast Host ★ Freelance Writer ★ Author ★ I get you visible! ★ Ask me how.
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LinkedIn is like an online resume and it often appears before your website in a Google search. Take advantage of your profile and spend time to optimize it. Don't forget the "Featured" section and put your best work there. Also, spend time on your About section. What can you do for the people who are checking you out? What is their pain and how can you help them? Go through and take advantage of this amazing platform and fill everything out completely and thoughtfully.

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Sarah Batista

Assistente de Comunica??o| Cria??o de conteúdo| Redes sociais | Publicidade e Propaganda
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Em alguns casos, é interessante estudarmos sobre os públicos das plataformas onde seu portfólio estará. Aqui no Linkedin por exemplo, é um publico totalmente diferente de outras plataformas para conseguir empregos. Você consegue ter um balan?o do que precisa ser feito.

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2 Select your best work

The next step is to choose the work samples that you want to include in your online portfolio. You want to showcase your most relevant, recent, and impressive work that aligns with your niche, industry, and goals. You also want to select a variety of work that demonstrates your range of skills, creativity, and versatility. For example, if you are a graphic designer, you might include logos, flyers, posters, websites, and animations. If you are a writer, you might include articles, blogs, ebooks, and press releases. Make sure to include high-quality images, videos, or links to your work, and provide some context and background information for each piece.

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Jon James

LinkedIn Marketing Expert | Forbes Contributor | CEO at Ignited Results | Founder of Tribal Tapestry
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In my experience, selecting the best work for your online portfolio is essential to make a compelling impression. Choose samples that are relevant, recent, and impressive, showcasing your skills and versatility. For instance, as a graphic designer, include logos, flyers, posters, websites, and animations to demonstrate your range. As a writer, include articles, blogs, ebooks, and press releases. Provide high-quality visuals, videos, or links along with contextual information to give viewers a complete understanding of each piece.

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3 Highlight your achievements

Another way to make your online portfolio more compelling is to highlight your achievements and results that you have generated for yourself or your clients. This can include awards, recognitions, publications, media appearances, testimonials, case studies, or metrics. You want to showcase your impact and value by providing evidence and proof of your work. For example, if you are a social media manager, you might include the number of followers, engagement, leads, or sales that you have increased for your clients. If you are a coach, you might include the testimonials or success stories of your clients. Use numbers, quotes, or logos to make your achievements more visible and credible.

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Fabrício Carvalho

Embaixador Globo | Coordenador e professor da Pós em Promo na FACHA | Redator publicitário | Roteirista | Editor | Especialista em Trailer de Cinema | Palestrante
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O mercado da publicidade valoriza muito os prêmios internacionais. Se o seu caso for como o meu, que sou um criativo, sugiro destacar todos os trabalhos que tiverem conquistados prêmios importantes como Cannes Lions, LIA, One Show, Clio, New York Festivals etc. Se n?o for case a case, que seja uma página do portfólio dedicada somente a listar todas as conquistas internacionais. Isso é um atestado de sua qualidade criativa e técnica. Outro fator importante para chamar aten??o s?o publica??es ou matérias sobre você ou seu trabalho. Se isso existir, merece destaque. O que a mídia fala sobre você também atesta seu valor profissional. Também adicionaria palestras, aulas, livros ou artigos como pontos a serem destacados em um portfólio.

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4 Showcase your personality

Another important element of your online portfolio is your personality. You want to show who you are, what you stand for, and what makes you unique and different from others in your field. You want to create a connection and rapport with your audience by expressing your voice, style, and values. You can showcase your personality by writing a captivating bio, using a professional photo, adding a video introduction, sharing your story, or displaying your hobbies or interests. You can also use colors, fonts, images, or layouts that reflect your personal brand and identity.

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5 Optimize your portfolio

The final step to creating a compelling online portfolio is to optimize it for search engines and user experience. You want to make sure that your portfolio is easy to find, navigate, and view by your potential clients, employers, or collaborators. You can optimize your portfolio by using keywords, titles, tags, and descriptions that match your niche and industry. You can also use clear and consistent navigation, headings, categories, and labels to organize your work and make it easier to browse. You can also use responsive design, fast loading speed, and cross-browser compatibility to ensure that your portfolio looks good and works well on any device or screen.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you create a compelling online portfolio to showcase your expertise?

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1 Choose the right platform

2 Select your best work

3 Highlight your achievements

4 Showcase your personality

5 Optimize your portfolio

6 Here’s what else to consider

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