How do you create a clear and concise message for your presentation?

1 Know your audience

Before you start preparing your presentation, you need to understand who you are speaking to and what they expect from you. What is their level of knowledge, interest, and attitude towards your topic? What are their needs, goals, and challenges? How can you tailor your message to suit their preferences and expectations? Knowing your audience will help you choose the right tone, language, and style for your presentation.

2 Define your purpose

Another key step in planning your presentation is to define your purpose and your main message. What do you want to achieve with your presentation? What do you want your audience to learn, feel, or do after listening to you? How can you summarize your message in one sentence or phrase? Having a clear purpose and a concise message will help you structure your presentation and keep it focused and relevant.

3 Use the 3C model

A useful framework to organize your presentation is the 3C model, which stands for context, content, and conclusion. The context is the introduction, where you provide some background information, establish your credibility, and state your purpose and message. The content is the body, where you present your main points, arguments, and evidence, using examples, stories, and visuals to support your message. The conclusion is the summary, where you restate your message, highlight the key takeaways, and end with a call to action or a question.

5 Engage and connect

Finally, to make your presentation more effective and memorable, you need to engage and connect with your audience. You can do this by using eye contact, gestures, facial expressions, and vocal variety, to show your enthusiasm, confidence, and sincerity. You can also use humor, anecdotes, questions, and polls, to create rapport, interest, and participation. By engaging and connecting with your audience, you will make your presentation more enjoyable, interactive, and impactful.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?