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How do you create a clear and compelling call to action at the end of your presentation?

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A call to action (CTA) is a statement that urges your audience to take a specific action after your presentation. It can be a request, an invitation, a recommendation, or a challenge. A clear and compelling CTA can make the difference between a forgettable presentation and a memorable one that inspires action. In this article, you will learn how to create a CTA that is aligned with your presentation goal, audience needs, and desired outcome.

本文章的要点总结

Create immediate value:

A compelling CTA should make your audience feel like they're getting an immediate benefit. Tie the action to something that helps them now, not just in the future. It's all about instant gratification!
Highlight the next step:

Make sure your CTA isn't jumping ahead. Focus on what your audience can do right after the presentation to maintain momentum and make the action seem achievable.

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1 Identify your goal

Before you craft your CTA, you need to have a clear goal for your presentation. What do you want your audience to do, think, or feel as a result of your message? Your goal should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, if you are presenting a new product, your goal might be to persuade your audience to sign up for a free trial within the next week.

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2 Know your audience

Once you have your goal, you need to understand your audience and what motivates them. What are their pain points, interests, values, and expectations? How can your presentation solve their problems, satisfy their needs, or appeal to their emotions? Knowing your audience will help you tailor your CTA to their language, tone, and style. For example, if you are presenting to a group of young entrepreneurs, you might use a more casual and energetic CTA than if you are presenting to a group of senior executives.

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??? Shawn Campbell

CMO | ???Host of The Marketing Corner Rado Show & Podcast | ???Author of Amazon Best Seller, "Playing to Win: The Solopreneur's Playbook for Success" ??
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As a marketing agency, the challenge is to know the tone and vernacular that resonates with your clients' audience; and the array of target audiences for each of your clients can be all over the map. One hack, if you will, that I've adapted is to troll an array of products and services online, whether it's by clicking on a social media ad or signing up for a newsletter or SMS campaign. Seeing what other companies are implementing in their CTA strategies can offer some new ideas or verify that your strategy is on target. One thing that is consistent with our CTA strategies is that there's always a sense of urgency or a special offer associated with the CTA. We want the potential customer to act now, almost impulsively, with our CTA's.

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3 Choose your action

Next, you need to decide what action you want your audience to take after your presentation. Your action should be simple, specific, and achievable. It should also be related to your goal and your audience's needs. For example, if your goal is to persuade your audience to sign up for a free trial, your action might be to click on a link, scan a QR code, or fill out a form.

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Neil Honey

Expanding the ECMO Capabilities of Hospitals and Clinicians Through Staffing, Training, & Program Development
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Know your sales process. What is the next step in the process of doing business with you? Don't call people to an action you know has multiple steps before it. What is the next step they can take action on? That is what you want to highlight.

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M K Jhaveri

Long-Term Strategist | Collaboration Enthusiast | Start-up Investor
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Call to action should be frictionless and always make the user feel better after taking the decision with ur product. Keep it more emotional experience

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4 Write your CTA

Now that you have your goal, audience, and action, you can write your CTA. Your CTA should be concise, clear, and compelling. It should include a verb that indicates the action, a benefit that explains the value, and a sense of urgency that creates the need. For example, a CTA for a free trial might be: "Don't miss this opportunity to boost your productivity and save time. Click here and start your free trial today!"

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M K Jhaveri

Long-Term Strategist | Collaboration Enthusiast | Start-up Investor
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The urgency factor is key to make a compelling call to action . If it makes them feel better on doing what you want and it's frictionless then urgency will be a great trigger

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5 Deliver your CTA

The final step is to deliver your CTA with confidence and enthusiasm. Your CTA should be the last thing you say in your presentation, so make it memorable and impactful. Use a strong voice, eye contact, and body language to convey your conviction and credibility. You can also use visual aids, such as slides, images, or videos, to reinforce your CTA and make it easy for your audience to take action. For example, you can show a slide with the link or QR code for the free trial and invite your audience to scan it with their phones.

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6 Follow up on your CTA

After you deliver your CTA, you should follow up with your audience to remind them of the action, provide additional information, or thank them for their participation. You can use email, social media, phone calls, or other channels to communicate with your audience and track their responses. You can also ask for feedback, testimonials, referrals, or reviews to measure the effectiveness of your CTA and improve your presentation skills. For example, you can send an email to your audience with a link to the free trial, a short survey, and a thank you note.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you create a clear and compelling call to action at the end of your presentation?

1

2

3

4

5

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1 Identify your goal

2 Know your audience

3 Choose your action

4 Write your CTA

5 Deliver your CTA

6 Follow up on your CTA

7 Here’s what else to consider

Business Communications

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How do you create a clear and compelling call to action at the end of your presentation?

1

2

3

4

5

6

7

1 Identify your goal

2 Know your audience

3 Choose your action

4 Write your CTA

5 Deliver your CTA

6 Follow up on your CTA

7 Here’s what else to consider

Business Communications

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感谢您的反馈

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