Mobile email marketing is a powerful way to connect with your audience, drive conversions, and increase loyalty. But to succeed, you need to craft mobile email copy and content that are concise, clear, and compelling. Here are some tips to help you do that.
Your subject line is the first thing your subscribers see on their mobile devices, so it needs to captivate and motivate them to open your email. To optimize it, keep it short and sweet (aim for 6-10 words or less than 40 characters), use action verbs, power words, and emojis to create urgency, emotion, and personality, and avoid spammy words, all caps, and excessive punctuation. Additionally, you should test different variations and analyze the results.
The preheader text is the snippet of text that appears after the subject line on some mobile devices and provides an opportunity to expand on the subject line, offer more context, and encourage subscribers to read more. To make the most of preheader text, ensure it is relevant and consistent with your subject line and email content, include a clear call to action or benefit statement, and keep it around 40-70 characters. Additionally, avoid repeating your subject line or wasting space with "View this email in your browser".
Your mobile email copy should be easy to read, understand, and act on. To achieve this, use short sentences and paragraphs and break up your text with white space, headings, and bullet points. Utilize simple and direct language - steer clear of jargon, fluff, and passive voice. Also, focus on one main idea and goal per email. Don't overwhelm your subscribers with too much information or too many options. Personalization and segmentation are essential for tailoring your copy to your subscribers' needs, interests, and preferences.
Your mobile email content should be engaging, relevant, and valuable for your subscribers. To create compelling content, you should consider using visuals to enhance your message with high-quality images, videos, GIFs, or infographics that fit your brand style. Additionally, you can use interactive elements such as polls, surveys, quizzes, countdown timers, or dynamic content to boost engagement. Furthermore, storytelling is an effective way to connect with your subscribers. You can use stories, testimonials, case studies, or user-generated content to demonstrate how your product or service can solve their problems, satisfy their desires, or improve their lives.
When it comes to mobile email copy and content, testing and optimizing them can help you achieve better performance and results. To do this, you must first define your goal and hypothesis. Then, select a variable and a metric that you want to test. After that, run a split test or an A/B test by sending two versions of your email to a random sample of your subscribers and compare the results. Finally, analyze the data and implement the winner. With these insights, you can refine your email copy and content for future campaigns.