How do you craft a compelling pitch to attract and engage influencers for your brand?

User PERSONA is crucial in Product Marketing, as it drives the achievement of marketing goals. Without a clear persona, your efforts may miss the mark, hindering growth and the ability to directly acquire the right users. Imagine showing grocery advertisements to gamers. It's a mismatch. Gamers are not the target audience for grocery products. However, when you tailor your marketing strategy to align with the persona, such as promoting your Grocery App as a convenient UPI payment platform, you'll hit the bullseye. Understanding your target audience's interests, preferences, and behaviour is fundamental. It enables you to create content and campaigns that resonate with them. This alignment increases conversion and user acquisition.

As a LinkedIn consultant, I frequently collaborate with clients who lack a clear understanding of their target audience. However, identifying your target audience is crucial, and it should be the first step in any marketing strategy. You should start by determining who you want to reach: decision-makers, students, specific industries, or skill sets. Once you've identified your audience, you can develop a tailored approach to engage with them effectively. I recommend finding an audience of at least 100,000 people initially, and then refining your targeting based on your specific objectives.

The world demands valuable content. As we spend extensive time on our mobile phones, scrolling through reels and other content, we often want to skip ads. However, if these ads are presented through an influencer, you ensure your advertising is effective and money well spent. In essence, leveraging influencers helps capture the audience's attention and trust, making your advertising efforts more worthwhile.

To find the right influencer is a task akin to testing and verifying code to ensure a correct app run for user delivery. You must verify your pitch deck so that the agency can match you with the right influencer for your target market. For instance, if you have makeup products, and the agency assigns a food blogger without understanding your niche, it can lead to misalignment and wasted money, as the content won't resonate with the audience. Therefore, providing makeup products to a makeup blogger is ideal because their followers are interested in makeup, increasing your chances of success and a better return on investment.