登录查看更多内容

How do you craft a compelling DM pitch without sounding spammy?

由人工智能和领英社区提供技术支持

If you're in sales, you know how powerful social media can be for generating leads, building relationships, and closing deals. But you also know how easy it is to annoy, offend, or bore your prospects with generic, spammy, or irrelevant messages. How do you craft a compelling DM pitch that grabs attention, sparks curiosity, and invites a conversation without sounding like a robot or a pushy salesperson? Here are some tips to help you master the art of social selling with direct messages.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

Chris Dyson

Investor in Expert businesses... 15+ years building and buying online info businesses
Javier Ortiz García

??Telefónica Empresas Alto Valor |??Ayudo a empresas Nativas Digitales a crecer a través de la innovación | ??Cloud…
Matt Parkin, CAPM?

Partnerships @ Fulfil (eCommerce ERP) ?? | LinkedIn Consulting ?? | Top Voice ?? | Speaker ??? | 4x Founder ?? | Career…

1 Know your audience

Before you send a DM to a potential customer, do some research on their profile, activity, and interests. What are their pain points, goals, and challenges? What are they passionate about? What content do they consume and share? How do they communicate and interact with others? Use this information to tailor your message to their specific needs, preferences, and personality. Show them that you care about them as a human being, not just as a lead.

添加您的观点

Chris Dyson

Investor in Expert businesses... 15+ years building and buying online info businesses
举报内容
I teach my clients that no DM gets fired off without a deep dive into the clients content. You want to be dropping comments, getting the real scoop on their ups and downs. Now, when you slide into those DMs, it's with messages so spot-on, they're almost spooky. You've got their number – what bugs them, what gets them pumped – and you wrap that all into DMs that resonate like a gong. It's not just chit-chat; it's like you've got a crystal ball. By riffing off their own posts and actually showing you give a damn, each DM isn't just a shot in the dark – it's a bullseye. And what happens next? These aren't cold prospects anymore; we're cooking up real convo.

已翻译

赞

2 Be clear and concise

Your DM pitch should be short, simple, and easy to read. Avoid using jargon, acronyms, or complex sentences that might confuse or overwhelm your prospect. Focus on one main idea or offer that you want to convey, and explain how it can benefit them or solve their problem. Use bullet points, emojis, or white space to break up your text and make it more appealing. Don't overload your message with too much information or too many questions. Leave some room for curiosity and engagement.

添加您的观点

Javier Ortiz García

??Telefónica Empresas Alto Valor |??Ayudo a empresas Nativas Digitales a crecer a través de la innovación | ??Cloud ??Ciber y mucho más |?? El cambio es la única constante | ?? En mejora continua | ?? Músico
举报内容
Us sellers often fall in the trap of thinking that in one unique touch we are going to make a sale or spark the curiosity of a lead... which in fact in 99% of the times it isn′t the case. From my experience it is so much better to just make a short personalized message like "I would love what′s going on and what projects you are into", the same way you would do in the real world. From there you can always analyze if there′s potential interest and provide the information as the prospect starts demanding it.

已翻译

赞

3 Be personal and authentic

Your DM pitch should sound like a natural and friendly conversation, not a scripted and generic sales pitch. Use your prospect's name, address them politely, and use a warm and conversational tone. Don't be afraid to inject some humor, emotion, or personality into your message, as long as it's appropriate and respectful. Don't lie, exaggerate, or make false promises. Be honest, transparent, and credible. Don't spam, beg, or pressure your prospect to take action. Be respectful, helpful, and supportive.

添加您的观点

Matt Parkin, CAPM?

Partnerships @ Fulfil (eCommerce ERP) ?? | LinkedIn Consulting ?? | Top Voice ?? | Speaker ??? | 4x Founder ?? | Career Coach & GTM Advisor ?? | FoundersBeta 30 Under 30 ??
举报内容
Sending a message via audio or video LinkedIn DMs is a way to help verify your message isn't automated. This can build trust with the recipient and boost reply rates.

已翻译

赞
Victor Canito

Tecnología y negocios online
举报内容
La autenticidad en los mensajes directos es como el café recién hecho: se nota al instante. Un toque de humor y humanidad es el azúcar de la conversación, pero siempre con honestidad. No hay nada más amargo que un mensaje que suena a guión de telemarketing.

已翻译

赞

4 Provide value and relevance

Your DM pitch should demonstrate how you can help your prospect achieve their desired outcome or overcome their challenge. Don't just talk about yourself, your product, or your company. Talk about how you can add value to their situation, goals, or interests. Provide relevant and useful information, insights, tips, or resources that can educate, entertain, or inspire them. Don't just pitch your product or service. Pitch your value proposition and your unique selling point.

添加您的观点

Javier Ortiz García

??Telefónica Empresas Alto Valor |??Ayudo a empresas Nativas Digitales a crecer a través de la innovación | ??Cloud ??Ciber y mucho más |?? El cambio es la única constante | ?? En mejora continua | ?? Músico
举报内容
It is a way more softer engagement to reach out somebody trying to provide value for them that just out of the blue appear with a robot-like-chatGPT-generated pitch. 1) Align with marketing, create valuable assets that solves the key questions and challenges your clients often need, and make that accessible for your prospects and leads to consume. 2) Offer your help and active listen to their thoughts. 3)Learn and repeat!

已翻译

赞

5 Include a call to action

Your DM pitch should end with a clear and compelling call to action that invites your prospect to take the next step in the sales process. Don't leave them hanging or wondering what to do next. Give them a specific and easy action to take, such as replying to your message, booking a call, downloading a freebie, or joining a webinar. Make sure your call to action is aligned with your goal and your prospect's stage in the buyer's journey. Don't ask for too much too soon. Make it easy for them to say yes.

添加您的观点

Victor Canito

Tecnología y negocios online
举报内容
Una buena llamada a la acción es como el final de un buen concierto: debe dejar al público queriendo más. Asegúrate de que tu mensaje culmine ofreciendo un paso claro y sencillo que tu prospecto pueda dar sin dudarlo.

已翻译

赞

Social Selling

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you craft a compelling DM pitch without sounding spammy?

1

2

3

4

5

1 Know your audience

2 Be clear and concise

3 Be personal and authentic

4 Provide value and relevance

5 Include a call to action

Social Selling

给文章评分

感谢您的反馈

更多Social Selling相关文章

更多相关阅读内容

How do you craft a compelling DM pitch without sounding spammy?

1

2

3

4

5

1 Know your audience

2 Be clear and concise

3 Be personal and authentic

4 Provide value and relevance

5 Include a call to action

Social Selling

给文章评分

感谢您的反馈

查看其他技能