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How do you craft a catchy guest post headline that drives clicks and shares?

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Guest posting is a great way to showcase your expertise, build your authority, and drive traffic to your website. But how do you get people to click on your guest post and share it with their network? The answer lies in your headline. A catchy guest post headline can make or break your chances of getting noticed, read, and shared. In this article, you'll learn how to craft a catchy guest post headline that drives clicks and shares.

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Jason O'Mahony

Storyteller | Stanford GSB

1 Know your audience

The first step to writing a catchy guest post headline is to know your audience. Who are you writing for? What are their pain points, goals, and interests? What kind of language and tone do they respond to? Knowing your audience will help you tailor your headline to their needs and preferences. For example, if you're writing for a blog about online marketing, you might use words like "tips", "strategies", "hacks", or "secrets" to appeal to their curiosity and desire for improvement.

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Anna Hollisey

The OG Copyqueen | Bringing personality to your emails and landing pages
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"When you're guest posting, you already have access to loads of insight about the blog's audience - dive into previous headings and examine the comments. But don't let it fuddle your brain. When you're ready to write your outline, remember the classic 'rule of one': pick one audience member and write for them. Choose one problem, one pain point, or one big idea. Go in strong and confident." Anna Hollisey - SEO content writer and copywriter (UK).

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2 Use the 4 U's formula

The second step to writing a catchy guest post headline is to use the 4 U's formula. This is a simple framework that helps you create headlines that are urgent, useful, unique, and ultra-specific. Urgent headlines create a sense of scarcity and FOMO (fear of missing out) that compel readers to act fast. Useful headlines offer a clear benefit or solution that readers want or need. Unique headlines stand out from the crowd and pique readers' interest. Ultra-specific headlines give readers a clear idea of what to expect and avoid vague or generic claims. For example, a headline like "How to Double Your Email List in 30 Days with One Simple Trick" ticks all the 4 U's boxes.

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3 Test and tweak your headline

The third step to writing a catchy guest post headline is to test and tweak your headline. You can use tools like CoSchedule's Headline Analyzer or Sharethrough's Headline Optimizer to score your headline based on various criteria and get suggestions for improvement. You can also A/B test your headline with different variations and see which one gets more clicks and shares. You can use tools like Google Analytics, Facebook Ads, or Email Marketing Platforms to run A/B tests and measure the results. Testing and tweaking your headline will help you optimize it for maximum impact and reach.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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Headline Analyzer by CoSchedule is by far the best headline creator I've ever used! I use it for all my blog articles - but my own and those for guest blogs -, as well as webinar titles, email headlines, book titles and eBooks. It's easy to use and my 'secret weapon' to get more eyeballs on my content!

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4 Add some flair and personality

The fourth step to writing a catchy guest post headline is to add some flair and personality. You can use techniques like alliteration, rhyme, humor, emotion, or controversy to spice up your headline and make it more memorable and engaging. You can also use modifiers like "how to", "why", "what", "best", "worst", "ultimate", or "proven" to add more power and clarity to your headline. You can also use numbers, brackets, or quotes to make your headline more specific and eye-catching. For example, a headline like "How to Write a Killer Guest Post That Gets You 10X More Traffic [Case Study]" has flair, personality, and specificity.

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Jason O'Mahony

Storyteller | Stanford GSB
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Four GREAT Tips for Adding Flair and Personality! - Use numbers! Numbers are attention grabbers and help increase click-through rates! For example, “4 Steps to Writing Posts that Get Published” will get more clicks than “Writing Posts that Get Published”. - Keep it short. And sweet. You’re busy. I’m busy. Everyone is busy! Get to the point quickly and clearly. For example, “4 Steps to Getting Published” may attract even more clicks than the examples given above! - Use strong adjectives. Strong adjectives help create a sense of excitement. For example, “Writing GREAT guest headlines (in 5 easy steps)”! - Use humor or irreverent and catchy language. For example, “Four GREAT Tips for Flair and Personality to Drive your Audience Wild!”

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5 Follow the best practices

The fifth step to writing an effective and appealing guest post headline is to follow the best practices. Generally, you should keep your headline short and sweet, using keywords that match your topic and audience's search intent. Moreover, avoid clickbait, hype, or false promises that can damage your credibility and trust. Additionally, use title case, capitalizing the first letter of each word except for articles, conjunctions, and prepositions. Lastly, proofread your headline for spelling, grammar, and punctuation errors. Following these steps and best practices can help you craft a catchy guest post headline that drives clicks and shares. This can result in more readers, leads, and an increased online presence.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you craft a catchy guest post headline that drives clicks and shares?

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3

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1 Know your audience

2 Use the 4 U's formula

3 Test and tweak your headline

4 Add some flair and personality

5 Follow the best practices

6 Here’s what else to consider

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