How do you coordinate roles with other presenters in your webinar?

1 Define your objectives

Before you invite other presenters to join your webinar, you need to have a clear idea of what you want to achieve and how you want to structure your content. What is the main topic, message, and value proposition of your webinar? Who is your target audience and what are their pain points, needs, and interests? How will you divide the content into sections and allocate time for each one? How will you incorporate interactive elements such as polls, Q&A, or chat? Having a clear outline of your objectives will help you select the right co-presenters and align them with your vision.

2 Choose your co-presenters wisely

Depending on your webinar format and objectives, you may want to have one or more co-presenters who can add value, credibility, and diversity to your content. For example, you may want to invite a subject matter expert, a customer testimonial, a partner, or a moderator. When choosing your co-presenters, consider their expertise, experience, personality, and availability. You want to work with people who are knowledgeable, confident, engaging, and reliable. You also want to avoid potential conflicts of interest, competition, or confusion among your co-presenters.

3 Communicate and collaborate

Once you have selected your co-presenters, you need to communicate and collaborate with them effectively to ensure a cohesive and consistent webinar. You can use tools such as email, chat, video calls, or shared documents to keep everyone on the same page and coordinate your roles and responsibilities. For example, you can use email to send the webinar invitation, outline, and agenda to your co-presenters. You can use chat to share updates, feedback, and reminders. You can use video calls to rehearse, troubleshoot, and build rapport. You can use shared documents to create and edit your slides, scripts, and notes.

4 Assign clear roles and tasks

One of the most important aspects of coordinating roles with other presenters in your webinar is to assign clear roles and tasks to each person. This will help you avoid confusion, duplication, or overlap of content and responsibilities. For example, you can assign roles such as host, speaker, panelist, moderator, or facilitator. You can also assign tasks such as introducing the webinar, presenting a section, answering questions, managing the chat, or closing the webinar. Make sure each person knows what they are expected to do, when they are expected to do it, and how they are expected to do it.

5 Practice and test

The final step of coordinating roles with other presenters in your webinar is to practice and test your webinar before you go live. This will help you polish your content, delivery, and transitions, as well as identify and fix any technical issues or glitches. You can practice and test your webinar by doing a dry run with your co-presenters, using the same platform, equipment, and environment that you will use for the actual webinar. You can also record your practice session and review it for feedback and improvement.

6 Follow up and thank

After you have delivered your webinar, don't forget to follow up and thank your co-presenters for their contribution and collaboration. You can send them a thank-you email, a feedback survey, or a token of appreciation. You can also share the results and outcomes of your webinar, such as attendance, engagement, leads, or sales. By following up and thanking your co-presenters, you can strengthen your relationship, celebrate your success, and learn from your experience.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?