How do you convert visitors into customers with a mobile-responsive website?

2 Use responsive design principles

Responsive design is a technique that allows your website to adapt to different screen sizes and orientations, using flexible layouts, images, and media queries. This means that your website will look good and function well on any device, whether it's a desktop, laptop, tablet, or smartphone. Responsive design also helps you improve your SEO, as Google favors mobile-friendly websites in its ranking algorithm. To use responsive design principles effectively, you need to employ some best practices. For instance, you should use a grid system to organize your content into columns and rows that can collapse or expand depending on the screen width. Additionally, relative units such as percentages, ems, or rems should be used to define the size and position of elements rather than absolute units such as pixels or points. Moreover, media queries can be used to apply different styles and rules based on device characteristics like width, height, resolution or orientation. In addition, fluid images should be used so that they can scale up or down according to the container size; fixed-width images should be avoided as they can cause horizontal scrolling or cropping. Lastly, adaptive media such as videos or audio should be used so that they can adjust to the bandwidth and device capabilities; alternative formats or fallback options should also be provided for unsupported media.

3 Optimize your content and navigation

Having a responsive design is not enough if your content and navigation are not optimized for mobile users. You need to ensure that your content is relevant, concise, and engaging, and that your navigation is simple, intuitive, and accessible. To do this, write clear and catchy headlines that capture the attention of visitors, use high-quality images and videos that support your message but don't slow down loading speed or consume data, create clear and compelling calls to action that tell visitors what to do next, use a simple and consistent navigation menu that helps them find what they're looking for, and provide a search function with filters, categories, and suggestions to refine results.

4 Test and improve your website

Once you have created your mobile-responsive website, it is essential to test and improve it regularly to meet the expectations and needs of your visitors and customers. You can use various tools and methods to do this, such as Google's Mobile-Friendly Test for responsive testing, Google Analytics for analytics, surveys, polls or reviews for feedback, and Google Optimize for A/B testing. This way, you can create a mobile-responsive website that converts your visitors into customers and helps you grow your business online.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?