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How do you conquer impostor syndrome when building your brand?

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Do you ever feel like a fraud when you share your expertise, achievements, or opinions online? Do you worry that someone will expose you as a fake, or that you don't deserve the recognition you get? If so, you might be experiencing impostor syndrome, a common psychological phenomenon that affects many people who are building their personal brand. Impostor syndrome can hold you back from expressing your authentic voice, connecting with your audience, and creating value for yourself and others. In this article, you'll learn how to overcome impostor syndrome and boost your confidence in your brand.

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Briana Lebel

Senior Manager of Global Talent Brand at Activision, Blizzard & King ??
Beatrice Ronchetti

LinkedIn Personal Branding for the Built Environment & Beyond ??? | Helping Founders & Corporate Teams Attract their…
Matthew Merrifield

Customer Success Lead at Scoop Solar

1 What is impostor syndrome?

Impostor syndrome is the feeling of being inadequate, incompetent, or unworthy, despite having evidence of your skills, knowledge, or achievements. It can make you doubt yourself, fear failure, avoid challenges, and downplay your successes. Impostor syndrome can affect anyone, but it's especially common among high achievers, minorities, women, and people who are new to a field or role. Impostor syndrome can interfere with your personal branding efforts, because it can prevent you from showcasing your value, sharing your story, and engaging with your community.

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2 What causes impostor syndrome?

Impostor syndrome can be caused by various factors, such as internalizing negative feedback or criticism from others, comparing yourself to those who appear more successful, having unrealistic expectations of yourself, feeling like success is due to luck rather than your own abilities, feeling like you don't belong with your peers or industry, and not receiving the support or validation from others. These are some of the most common causes of impostor syndrome.

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3 How to recognize impostor syndrome?

Impostor syndrome can manifest in various ways, depending on personality, situation, and goals. Signs that you might be suffering from impostor syndrome include feelings of never being satisfied with your work, procrastination or avoidance of taking action out of fear of making mistakes or being judged, downplaying or dismissing achievements and accomplishments, feeling the need to work harder than others to prove yourself, hesitating to share opinions, insights, or ideas, and experiencing anxiety, stress, or depression about performance or potential.

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Beatrice Ronchetti

LinkedIn Personal Branding for the Built Environment & Beyond ??? | Helping Founders & Corporate Teams Attract their Ideal Clients on LinkedIn?? | International Public Speaker ???| Podcast Guest ??| Let's chat??
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People suffering from imposter syndrome also tend to set the bar way higher than people that don’t - so if that’s you, chances are you are doing way better than you think!

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4 How to overcome impostor syndrome?

Conquering impostor syndrome and building your brand with confidence may be difficult, but it is not impossible. To help you succeed, it is important to acknowledge and accept your feelings, challenge and reframe your thoughts, celebrate and document your successes, seek and embrace feedback, and share and support others. Recognize that many successful people struggle with the same doubts and fears as you. Question the negative thoughts that fuel your impostor syndrome and replace them with positive and realistic ones that reflect your true value. Don't forget to celebrate your achievements; keep a record of them to boost your self-esteem. Don't be afraid of feedback or criticism from others; use it to enhance your skills or knowledge. Join or create a community of like-minded people who can offer advice, encouragement, or inspiration. Share your challenges and successes with others to help them overcome their impostor syndrome as well.

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Matthew Merrifield

Customer Success Lead at Scoop Solar
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Definitely agree with keeping track of your accomplishments. No "win" is too small. I personally keep a log of compliments from clients, shoutouts from colleagues, feedback from managers on projects I've done ect. I've found this immensely helpful on days I feel imposter syndrome kicking in. This is also a great way to keep track of "wins" you can share during performance reviews and/or job interviews!

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5 How to leverage your impostor syndrome?

Impostor syndrome can be a hindrance, but it can also be a catalyst for your personal branding. Leverage your impostor syndrome to build your brand by using it as motivation, differentiation, and connection. Use it as a drive to pursue goals and overcome obstacles. Differentiate yourself from those who are complacent, arrogant, or ignorant by showing your humility, curiosity, and authenticity. Connect with others who share your feelings, challenges, or aspirations by empathizing with their pain points and offering them solutions. Ultimately, these actions will help you build rapport, trust, and loyalty with your audience.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Briana Lebel

Senior Manager of Global Talent Brand at Activision, Blizzard & King ??
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I don't think I'll ever fully conquer imposter syndrome but I've discovered that by just being ME, I'll attract the audience that works for me, rather than constantly working for my audience. By having the right audience, I see my worth more clearly. I think we spend so much time worrying about what others think that we can easily forget to be ourselves. When you are real with yourself, more often than not others can relate to what you're experiencing. They may also be struggling or going through challenges but by being able to share common ground, it helps yourself and others. It just may give you the confidence you need to be stronger than imposter syndrome.

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How do you conquer impostor syndrome when building your brand?

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1 What is impostor syndrome?

2 What causes impostor syndrome?

3 How to recognize impostor syndrome?

4 How to overcome impostor syndrome?

5 How to leverage your impostor syndrome?

6 Here’s what else to consider

Personal Branding

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How do you conquer impostor syndrome when building your brand?

1

2

3

4

5

6

1 What is impostor syndrome?

2 What causes impostor syndrome?

3 How to recognize impostor syndrome?

4 How to overcome impostor syndrome?

5 How to leverage your impostor syndrome?

6 Here’s what else to consider

Personal Branding

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