How do you connect your sales team's work to a larger cause?

1 Define your purpose

The first step to connect your sales team's work to a larger cause is to define your purpose. What is the mission and vision of your company? What is the problem you are solving for your customers? How does your product or service make a difference in the world? Communicate your purpose clearly and consistently to your sales team and show them how their work aligns with it. Help them understand the why behind the what and the how of their tasks.

2 Share stories and feedback

The second step to connect your sales team's work to a larger cause is to share stories and feedback. Stories are powerful ways to illustrate the impact and value of your sales team's work. Share stories of how your customers benefited from your product or service, how your company contributed to a social or environmental cause, or how your sales team helped each other or the community. Feedback is also essential to show your sales team that their work is recognized and appreciated. Give them specific and timely feedback on their achievements, challenges, and areas of improvement. Celebrate their successes and learn from their failures.

3 Involve them in decision-making

The third step to connect your sales team's work to a larger cause is to involve them in decision-making. Give your sales team a voice and a choice in how they do their work. Ask for their opinions, suggestions, and feedback on your sales strategy, goals, and processes. Encourage them to share their ideas, insights, and concerns. Empower them to make decisions that affect their work and their customers. By involving them in decision-making, you show them that you value their input and that they have a stake in the outcome.

4 Create a sense of belonging

The fourth step to connect your sales team's work to a larger cause is to create a sense of belonging. Make your sales team feel that they are part of something bigger than themselves, that they belong to a community of like-minded people who share a common purpose. Foster a culture of collaboration, support, and trust among your sales team members. Encourage them to communicate, cooperate, and celebrate with each other. Provide them with opportunities to learn, grow, and develop together. By creating a sense of belonging, you make your sales team feel that they are not alone, that they have a team that cares for them and that they can rely on.

5 Challenge them to grow

The fifth step to connect your sales team's work to a larger cause is to challenge them to grow. Help your sales team discover their potential and push their boundaries. Set high but realistic expectations and goals for them and help them achieve them. Provide them with feedback, coaching, and training to help them improve their skills, knowledge, and performance. Reward them for their efforts and results. By challenging them to grow, you show them that you believe in them and that you want them to succeed.

6 Connect with them personally

The sixth and final step to connect your sales team's work to a larger cause is to connect with them personally. Show your sales team that you care about them as individuals, not just as employees. Get to know them better, their strengths, weaknesses, interests, passions, and goals. Share your own stories, experiences, and values with them. Be authentic, transparent, and respectful with them. Show them empathy, compassion, and gratitude. By connecting with them personally, you build trust, rapport, and loyalty with your sales team and make them feel valued and respected.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?