How do you conduct a social media sentiment analysis and what insights can you gain from it?

I can not stress the importance of social media analysis enough. Many companies are spending tons of money for ads. But they don't invest in necessary resources to listen to and take into account the feedback from their clients/prospects, who express their opinions online. Using social sentiment analysis and feedback can help you: ??Get ideas on new products/services ??Turn upset customers into loyal fans ??Get real-time feedback from the market so you can pivot when necessary

Analyzing social media comments is crucial for businesses due to these reasons: 1. Insight: Comments reveal preferences and expectations. 2. Reputation: Manage sentiment, show customer commitment. 3. Competitors: Understand perceptions, refine positioning. 4. Innovation: Gather ideas aligned with needs. 5. Marketing: Shape effective strategies through engagement. 6. Segmentation: Tailor campaigns with comment demographics. 7. Crisis: Detect issues early, gauge sentiment for response. 8. **Influencers**: Identify for expanded brand reach. 9. **Trends**: Real-time insights into shifting behavior. 10. **Loyalty**: Engage customers, display customer focus.

Social media sentiment analysis is the new market research, but many brands don't see the full potential in it just yet. You can get a competitive edge by learning what your customers say about your brand and product even in real-time. Emerging AI technology now allows this data to be collected from videos as well, so that you know which voice on social talks about your products and how they're actually perceived.

Social listening is a great way to learn more about your brand, customers and what they are saying! I love using my favorite tool Socialinsider to do consumer analysis as well as competitors analysis.

The focus keywords for social listening include your brand name, products, competing products, or your even certain industries. Phrases may also be relevant in some cases, but they need to have sufficient volumes for social listening tools to draw data from. As a tool for market research, social media sentiment analysis can also use industry-specific keywords to help get the pulse of the market before launching a product.

Conducting a social media sentiment analysis is like being a detective on the trail of public opinion. It involves combing through comments, posts, and likes to discover how people really feel about your brand. The magnifying glass? That's your analysis tool, sifting through emojis, exclamation points, and sometimes, the mystery of internet slang. The clues you uncover can tell you if your brand is the beloved hero, the misunderstood antagonist, or if you're still an extra waiting for your breakout role. Insights from this analysis can help you craft more engaging content, spot potential crises before they escalate, and maybe even turn your brand into the Sherlock Holmes of customer satisfaction. Happy sleuthing!

To do all this ^^^ I recommend hiring a data analyst to assist your social and marketing team. Too often social media professionals and marketers are expected to do all the things, but while we can gather data - we are not always well versed in interpreting it! Get the expert to help.

All good for manual work, but there are now tools that do this for you in minutes. The good news is this data bridges marketing, sales, and data analytics.

Understanding sentiments is key for success. Analyzing social media provides insights to fuel strategic action ??. Brand Reputation: Track sentiment trends to assess perception. Leverage positive sentiments, address concerns promptly. Customer Experience: Analyze sentiments for product/service feedback. Improve experiences, deliver value. Competitive Intelligence: Compare sentiments of competitors. Differentiate, capitalize on gaps, refine strategies. Campaign Evaluation: Measure sentiment shifts for campaign effectiveness. Optimize initiatives for engagement, ROI. Uncover insights, shape strategies, drive growth. Start leveraging sentiment analysis for data-driven decisions. ????

The ability to analyse your social insights and then repeat what is working or pivot to a different tactic is perhaps the most underrated marketing skill. We have so many different insights at our fingertips as marketers and instead of just sending through a spreadsheet of gained “likes” and “followers”, taking time to properly analyse the insights including social media sentiments and then adjust the strategy to suit is the real marketing flex. I truly believe it’s what separates the hobby marketers from the pros. Plus, it is the embodiment of the “always be learning” mindset in action.

If you don’t have all the fancy tools to listen, don’t worry too much. Just spending time everyday reading your comments and taking notes is a huge step in the right direction, and is often times all smaller businesses and brands need in the beginning.

Here's a good example. Imagine you're launching a new product on social with new influencer campaigns. How do you know what they say and what their audience says about your product? Yo do social listening with video insights to gain true eye-opening perspectives on your product in real-time.