How do you conduct a keyword gap analysis and find new opportunities?

1 Choose your competitors

The first step is to choose your competitors wisely. You want to compare your site with those that have similar topics, audiences, and goals. You can use tools like Alexa or SimilarWeb to find relevant competitors based on traffic, keywords, and domains. Alternatively, you can use Google to search for your target keywords and see who ranks on the first page.

2 Use a keyword gap tool

The next step is to use a keyword gap tool to analyze the differences between your site and your competitors. There are many tools available, such as Ahrefs, SEMrush, or Moz. These tools allow you to enter your domain and your competitors' domains and generate a report that shows the keywords that each site ranks for, along with metrics like volume, difficulty, and position.

3 Filter and sort the results

The third step is to filter and sort the results to find the most relevant and valuable keywords for your site. You can use various criteria, such as keyword difficulty, search volume, ranking position, and relevance. You want to focus on the keywords that have high volume, low difficulty, and high relevance to your niche. You can also exclude the keywords that you already rank for or that are not related to your content.

4 Evaluate the intent and value of the keywords

The fourth step is to evaluate the intent and value of the keywords that you have selected. You want to understand what the users are looking for when they search for these keywords and how they match your content and goals. You can use tools like AnswerThePublic or Google Trends to see the questions, trends, and variations of the keywords. You can also look at the search results and the content of your competitors to see how they address the users' needs and expectations.

5 Create or optimize your content

The fifth step is to create or optimize your content based on the keywords that you have identified. You want to provide useful, relevant, and engaging content that answers the users' queries and offers a solution to their problems. You can use tools like Yoast or Hemingway to optimize your content for readability, SEO, and conversions. You can also use tools like CoSchedule or BuzzSumo to craft catchy headlines and titles that attract clicks and shares.

6 Monitor and measure your performance

The sixth and final step is to monitor and measure your performance and see how your keyword gap analysis has improved your web content. You can use tools like Google Analytics or Search Console to track your traffic, rankings, and conversions. You can also use tools like Ahrefs or SEMrush to see how your site compares to your competitors and how your keyword gap has changed over time. You can then adjust your strategy and content accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?