How do you compare your app performance and user satisfaction to competitors?

1 Benchmark your app metrics

The first step to compare your app performance is to define and track the key metrics that reflect your app's goals and user expectations. These metrics may include user acquisition, retention, engagement, conversion, revenue, and churn. You can use tools like Google Analytics, Firebase, or App Annie to collect and analyze these metrics and compare them to industry averages or specific competitors. You can also segment your metrics by device, platform, location, or other criteria to get a more granular view of your app's performance.

2 Monitor your app quality

Another aspect of app performance is app quality, which refers to how well your app functions and meets user needs. App quality includes factors like speed, responsiveness, reliability, security, and usability. You can use tools like Crashlytics, New Relic, or AppDynamics to monitor your app's performance indicators, such as crashes, errors, latency, memory usage, battery consumption, and network requests. You can also compare these indicators to your competitors or industry standards and identify any issues or bottlenecks that affect your app quality.

3 Collect user feedback

App performance is not only about technical metrics, but also about user satisfaction and loyalty. User feedback is essential to understand how your users perceive and value your app, what they like and dislike, and what they expect and need. You can collect user feedback through various methods, such as surveys, ratings, reviews, in-app messages, or social media. You can use tools like SurveyMonkey, AppFollow, or Apptentive to gather and analyze user feedback and compare it to your competitors or industry benchmarks. You can also use user feedback to improve your app features, design, and content.

4 Test your app usability

User feedback can also help you test your app usability, which is how easy and intuitive your app is to use. Usability testing involves observing and evaluating how real users interact with your app, what tasks they perform, what problems they encounter, and what emotions they experience. You can use tools like UserTesting, Lookback, or TestFlight to conduct usability testing and compare your app usability to your competitors or best practices. You can also use usability testing to optimize your app's user interface, navigation, functionality, and accessibility.

5 Optimize your app store presence

Finally, to compare your app performance and user satisfaction to competitors, you need to optimize your app store presence. Your app store presence includes your app name, icon, description, screenshots, videos, keywords, categories, and ratings. Your app store presence affects how your app is discovered, downloaded, and reviewed by potential and existing users. You can use tools like AppTweak, Sensor Tower, or StoreMaven to optimize your app store presence and compare it to your competitors or industry trends. You can also use app store optimization to increase your app's visibility, ranking, and conversion.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?