There are various ways to improve the provision of public and club goods, depending on the nature and scope of the good. For public goods, the government can use taxes, subsidies, regulations, or public-private partnerships to encourage or enforce the production and consumption of the good. For example, the government can subsidize research and development of public goods, such as vaccines or clean energy. Alternatively, the government can also use voluntary schemes, such as crowdfunding, donations, or social norms, to motivate people to contribute to the public good. For example, the government can appeal to people's altruism, patriotism, or environmental awareness to support public goods, such as charities, museums, or parks.
For club goods, the providers can use pricing, quality, or differentiation strategies to attract and retain customers. For example, the providers can offer discounts, bundles, or loyalty programs to increase the demand for the good. Alternatively, the providers can also use co-production, participation, or feedback mechanisms to involve the customers in the delivery or improvement of the good. For example, the providers can invite the customers to share their opinions, preferences, or suggestions to enhance the quality or variety of the good.