How do you communicate your marketing budget plan and performance to real estate stakeholders?

1 Define your marketing goals and metrics

Before you start planning your marketing budget, you need to define your marketing goals and metrics. What are you trying to achieve with your marketing efforts? How will you measure your success? For example, you may have goals such as generating leads, increasing conversions, building awareness, or improving customer loyalty. Your metrics may include cost per lead, conversion rate, return on ad spend, or net promoter score. By defining your marketing goals and metrics, you can align your budget with your desired outcomes and track your progress.

3 Use a marketing budget template or software to create your report

To create your marketing budget report, you need to use a marketing budget template or software that can help you organize and visualize your data. A marketing budget template or software can help you input your budget plan and actual spending, compare your performance against your goals and metrics, and generate charts and graphs that can illustrate your results. For example, you can use a marketing budget template or software to show your total marketing budget, your budget breakdown by channel, tactic, or campaign, your cost per lead, your conversion rate, and your return on ad spend. By using a marketing budget template or software to create your report, you can save time and ensure accuracy and consistency.

4 Tailor your report to your audience and purpose

To present your marketing budget report, you need to tailor your report to your audience and purpose. Who are you presenting your report to? What do they need to know and care about? How do you want them to react and respond? For example, if you are presenting your report to investors or lenders, you may want to focus on how your marketing budget supports your business objectives, how your marketing performance impacts your financial performance, and how you plan to improve your marketing efficiency and effectiveness. If you are presenting your report to partners or contractors, you may want to focus on how your marketing budget aligns with your project scope, schedule, and quality, how your marketing performance affects your project delivery and reputation, and how you plan to collaborate and coordinate with them. If you are presenting your report to agents, you may want to focus on how your marketing budget attracts and engages your target customers, how your marketing performance influences your sales and referrals, and how you plan to support and reward them. By tailoring your report to your audience and purpose, you can communicate your marketing budget plan and performance in a relevant and compelling way.

5 Use clear and simple language and visuals

To communicate your marketing budget plan and performance effectively, you need to use clear and simple language and visuals. How do you explain your marketing budget plan and performance in a way that your stakeholders can understand and appreciate? How do you avoid jargon, acronyms, or technical terms that may confuse or alienate them? How do you use charts, graphs, or images that can enhance your message and highlight your key points? For example, you can use clear and simple language and visuals to describe your marketing goals and metrics, your marketing budget allocation and breakdown, your marketing performance and results, and your marketing recommendations and actions. By using clear and simple language and visuals, you can communicate your marketing budget plan and performance in a concise and engaging way.

6 Solicit feedback and questions

To communicate your marketing budget plan and performance successfully, you need to solicit feedback and questions from your stakeholders. How do you encourage your stakeholders to share their opinions, concerns, or suggestions about your marketing budget plan and performance? How do you address their feedback and questions in a respectful and constructive way? How do you incorporate their feedback and questions into your marketing budget plan and performance improvement? For example, you can solicit feedback and questions from your stakeholders by asking them what they think about your marketing budget plan and performance, what they like or dislike about it, what they would change or improve, and what they need or expect from you. By soliciting feedback and questions from your stakeholders, you can communicate your marketing budget plan and performance in a collaborative and responsive way.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?