How do you communicate the value and benefits of service design and delivery to your clients or partners?

1 Understand their goals and challenges

The first step to communicate the value and benefits of service design and delivery is to understand the goals and challenges of your clients or partners. What are they trying to achieve? What are the pain points and frustrations of their users? What are the opportunities and threats in their market? By asking these questions, you can identify the gaps and opportunities for service improvement, and align your service design and delivery approach with their strategic objectives and priorities.

2 Demonstrate the impact and outcomes

The next step is to demonstrate the impact and outcomes of service design and delivery, using evidence and data. How will service design and delivery help your clients or partners achieve their goals and solve their challenges? How will it improve the user experience, satisfaction, and loyalty? How will it increase the efficiency, effectiveness, and quality of the service? How will it reduce the costs, risks, and errors of the service? By showing the tangible and measurable results of service design and delivery, you can build trust and credibility, and justify the investment and resources required.

3 Use stories and examples

Another way to communicate the value and benefits of service design and delivery is to use stories and examples that illustrate the process and outcomes of service design and delivery. You can share case studies, testimonials, or anecdotes from your previous or current projects, or from other relevant sources, that show how service design and delivery helped to create better solutions for similar problems or contexts. You can also use visual aids, such as sketches, prototypes, or videos, to show how service design and delivery works in practice, and how it involves the users, stakeholders, and service providers in the co-creation process.

4 Address the barriers and objections

Finally, you need to address the potential barriers and objections that your clients or partners may have regarding service design and delivery. Some of the common barriers and objections are: lack of time, budget, or expertise; resistance to change or uncertainty; fear of failure or criticism; or preference for traditional or familiar methods. To overcome these barriers and objections, you need to empathize with your clients or partners, acknowledge their concerns, and provide reassurance and support. You can also highlight the benefits of service design and delivery over the alternatives, such as faster feedback, higher quality, lower risk, or greater innovation.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?