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How do you communicate and translate patient advocacy research findings to different audiences and media?

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Patient advocacy research is the process of generating and applying evidence to improve the health and well-being of patients and their families. As a patient advocate, you may conduct or collaborate on research projects that address the needs, preferences, and experiences of your target population. However, research findings alone are not enough to create change. You also need to communicate and translate them effectively to different audiences and media, such as policymakers, health professionals, journalists, and the public. How do you do that? Here are some tips to help you.

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Alice Rathjen

Genome Managment Software - Founder

1 Know your audience

Before you craft your message, you need to identify who you are trying to reach and what you want them to do. Different audiences may have different levels of interest, knowledge, and influence on the issue you are advocating for. For example, policymakers may need concise and actionable recommendations, while health professionals may need detailed and credible data. Journalists may need catchy and relevant stories, while the public may need simple and relatable examples. You need to tailor your message to suit the needs, goals, and values of your audience.

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Alice Rathjen

Genome Managment Software - Founder
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"How do you communicate and translate patient advocacy research findings to different audiences and media?" This article is asking the wrong question. It would be better to ask, why is there a person or entity even in the position of determining what "patient advocacy" information is returned to various audiences (i.e. the patient)? Patient-centric data with trusted AI guardians chosen by the patient will eliminate this question.

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Jacqueline Sellner

Family Nurse Practitioner
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In my experience with Indian health services you have to gain the trust of the patients as well as respecting their culture

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2 Choose your medium

Once you know your audience, you need to choose the best medium to deliver your message. Different media may have different strengths, limitations, and formats for presenting information. For example, a peer-reviewed journal article may be suitable for academic and professional audiences, but not for the general public. A blog post may be a good way to share your personal story and insights, but not to provide rigorous evidence. A podcast may be a great way to engage listeners and convey emotions, but not to show graphs and charts. You need to select the medium that matches your purpose, style, and budget.

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3 Use plain language

Whatever medium you choose, you need to use plain language to communicate your research findings. Plain language is clear, concise, and easy to understand by anyone. It avoids jargon, acronyms, and technical terms that may confuse or alienate your audience. It uses active voice, short sentences, and simple words to convey your main points. It also uses examples, analogies, and stories to illustrate your arguments and make them memorable. You need to use plain language to make your message accessible, relevant, and persuasive.

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Stephen Carreon

BAMC Emergency Medicine
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We need to remember that not all of the people you encounter or engage are as educated as you are in a particular field. They teach us to “dumb” it down for the average person especially since most of society only reads and comprehends at an eighth grade level.

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4 Visualize your data

Another way to communicate your research findings effectively is to visualize your data. Data visualization is the use of graphs, charts, maps, or other visual elements to display and interpret numerical or qualitative information. It can help you highlight key trends, patterns, or comparisons in your data. It can also help you simplify complex or abstract concepts and make them easier to grasp. You need to visualize your data to make your message attractive, informative, and impactful.

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Stephen Carreon

BAMC Emergency Medicine
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Remember that the majority, 65%, of todays learners utilize visual aids to assist in their retention of information. A picture in this case or any case, goes a long way. Imagine trying to explain a Gantt chart to someone without the actual chart in hand…??

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5 Provide context and implications

Finally, you need to provide context and implications for your research findings. Context is the background information that helps your audience understand why your research is important, relevant, and credible. It may include the problem statement, the research question, the methodology, the limitations, and the sources of your data. Implications are the consequences or recommendations that follow from your research findings. They may include the significance, the implications, the applications, and the calls to action of your research. You need to provide context and implications to make your message meaningful, trustworthy, and actionable.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you communicate and translate patient advocacy research findings to different audiences and media?

1

2

3

4

5

6

1 Know your audience

2 Choose your medium

3 Use plain language

4 Visualize your data

5 Provide context and implications

6 Here’s what else to consider

Patient Advocacy

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How do you communicate and translate patient advocacy research findings to different audiences and media?

1

2

3

4

5

6

1 Know your audience

2 Choose your medium

3 Use plain language

4 Visualize your data

5 Provide context and implications

6 Here’s what else to consider

Patient Advocacy

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