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How do you communicate and promote your accessibility efforts to the public and funders?

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Accessibility audits for museums are essential to ensure that your exhibits, programs, and services are inclusive and welcoming for all visitors, regardless of their abilities or needs. But how do you communicate and promote your accessibility efforts to the public and funders? In this article, we will share some tips and best practices for showcasing your museum's commitment to accessibility and diversity.

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Clare Starkie

English Communication Coach for Heritage Professionals ?? Advance Your Studies or Job Performance in Less than 12 Weeks…
Ravi Palankar

Human, Interested in Humanity,??Top Leadership Voice, VP - CreateNewThings
Matthias Stier

Museum | Podcast | Digital

1 Why accessibility matters

Accessibility is not only a legal requirement, but also a moral and ethical responsibility for museums. By making your museum accessible, you are respecting the dignity, rights, and preferences of your visitors, as well as enhancing their learning and enjoyment. Accessibility also benefits your museum by expanding your audience, increasing your reputation, and attracting more support and funding.

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Clare Starkie

English Communication Coach for Heritage Professionals ?? Advance Your Studies or Job Performance in Less than 12 Weeks ?? 20 years Museum Experience ??? TEFL Qualified ???? DM To Learn More ??
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Accessibility efforts are only worth promoting if they have included real and meaningful collaboration and consultation with people with actual access issues. This must include recruiting people with a range of needs to a permanent focus group (NOT just wheelchair access, we are talking both physical and cognitive requirements), an on-site assessment and multiple discussions before any planning can begin. This group must be included in all the stages of design and installation, to ensure it's not just lip-service and has a real and lasting benefit. By working with these groups, you can cross-promote your work through their marketing channels as well as yours, and sell it as a genuine (and ongoing) collaboration that benefits everyone!

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Ravi Palankar

Human, Interested in Humanity,??Top Leadership Voice, VP - CreateNewThings
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Communicating and promoting accessibility efforts to the public and funders is crucial to showcase your commitment to inclusivity. Include a clear and comprehensive accessibility statement on your website. Outline your commitment to providing an accessible experience for all users. Explain the steps you've taken to ensure accessibility and provide contact information for accessibility-related inquiries. Ensure that all your promotional materials, including brochures, flyers, and digital content, are accessible. Use accessible formats, such as readable fonts, high color contrast, and alternative text for images.

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2 How to conduct an accessibility audit

An accessibility audit is a systematic evaluation of how accessible your museum is for people with different types of disabilities, such as physical, sensory, cognitive, or mental health. An accessibility audit can cover various aspects of your museum, such as the physical environment, the exhibits, the staff, the communication, the policies, and the feedback. You can conduct an accessibility audit by hiring an external consultant, using online tools and checklists, or involving your visitors and stakeholders.

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Matthias Stier

Museum | Podcast | Digital
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Der wichtigste Aspekt bei der Durchführung eines Audit zur Barrierefreiheit ist das Einbinden von Expert:innen in eigener Sache. Nur so k?nnen Sie sicherstellen, dass sie aufschlussreiche und aussagekr?ftige Ergebnisse erhalten. Zudem k?nnen Menschen mit Behinderung, die Sie frühzeitig in den Evaluationsprozess einbinden, Sie dabei unterstützen, ihre barrierefreien Angebote in die Communities zu tragen.

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3 How to report your accessibility findings

Once you have completed your accessibility audit, you need to report your findings to your internal and external audiences. You can do this by creating an accessibility report that summarizes your strengths, weaknesses, opportunities, and challenges, as well as your goals, actions, and indicators for improvement. You can also use visual aids, such as graphs, charts, or maps, to illustrate your data and progress. You should make your accessibility report available on your website, social media, newsletters, or other channels.

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Ravi Palankar

Human, Interested in Humanity,??Top Leadership Voice, VP - CreateNewThings
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Partner with disability advocacy groups and organizations. Engage in collaborative projects, share insights, and demonstrate your commitment to accessibility through joint initiatives. Host or participate in community events and workshops focused on accessibility. Use these platforms to educate the public, share best practices, and connect with potential funders who may be interested in supporting your initiatives. Keep your stakeholders, including funders and the public, regularly informed about the progress of your accessibility initiatives. Use newsletters, annual reports, and targeted communications to share updates. Remember that consistent and transparent communication is key. By openly sharing your commitment, progress, and success.

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4 How to communicate your accessibility story

Besides reporting your accessibility findings, you also need to communicate your accessibility story to your visitors and funders. You can do this by using storytelling techniques, such as narratives, testimonials, or case studies, to highlight the impact and benefits of your accessibility efforts. You can also use multimedia formats, such as videos, podcasts, or blogs, to showcase your accessibility stories. You should make your accessibility stories accessible themselves, by using captions, transcripts, or alternative formats.

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5 How to promote your accessibility achievements

In addition to communicating your accessibility story, you also need to promote your accessibility achievements to your visitors and funders. You can do this by using marketing strategies, such as branding, advertising, or public relations, to raise awareness and recognition of your accessibility work. You can also use recognition schemes, such as awards, certificates, or badges, to demonstrate your accessibility credentials. You should make your accessibility achievements visible and attractive, by using logos, slogans, or images.

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6 How to engage your accessibility community

Finally, you need to engage your accessibility community to sustain and improve your accessibility efforts. You can do this by creating opportunities for dialogue, feedback, and collaboration with your visitors and funders. You can also use social media, forums, or surveys to invite and respond to their comments, questions, or suggestions. You should make your accessibility community inclusive and diverse, by reaching out to different groups, perspectives, and experiences.

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How do you communicate and promote your accessibility efforts to the public and funders?

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1 Why accessibility matters

2 How to conduct an accessibility audit

3 How to report your accessibility findings

4 How to communicate your accessibility story

5 How to promote your accessibility achievements

6 How to engage your accessibility community

Museum Education

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