How do you communicate with other teams in CRO?

1 Understand the goals and roles of each team

Before you start any CRO project, you need to understand the goals and roles of each team involved. What are they trying to achieve? How do they measure success? What are their main challenges and pain points? How do they work and communicate? By asking these questions, you can align your CRO objectives with their expectations, identify potential conflicts and gaps, and establish clear responsibilities and deliverables.

2 Use a common language and framework

One of the biggest barriers to communication in CRO is the use of different terminologies and methodologies across teams. For example, what does a landing page, a conversion, or a test mean to each team? How do they define and prioritize their hypotheses, metrics, and segments? To avoid confusion and misunderstanding, you need to use a common language and framework for CRO that everyone can understand and follow. This may involve creating a glossary of terms, a template for documentation, or a tool for collaboration.

3 Share data and insights regularly

Data and insights are the fuel for CRO. They help you identify problems and opportunities, validate assumptions and hypotheses, and measure and optimize results. However, data and insights are only useful if they are shared and acted upon by the relevant teams. Therefore, you need to share data and insights regularly with other teams in CRO, using formats and channels that suit their preferences and needs. For example, you can use dashboards, reports, presentations, or meetings to communicate your findings and recommendations.

4 Solicit feedback and input from other teams

Communication in CRO is not a one-way street. You also need to solicit feedback and input from other teams to improve your CRO strategy and execution. By involving other teams in your CRO process, you can leverage their expertise, perspectives, and ideas, as well as build trust and rapport. You can solicit feedback and input from other teams by asking open-ended questions, conducting surveys or interviews, or inviting them to join your brainstorming or testing sessions.

5 Celebrate wins and learn from failures

Communication in CRO is not only about sharing information and ideas, but also about celebrating wins and learning from failures. By acknowledging and rewarding the achievements and contributions of other teams in CRO, you can foster a positive and collaborative culture that motivates and inspires everyone. By analyzing and learning from the failures and challenges of other teams in CRO, you can avoid repeating mistakes and discover new opportunities for improvement.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?