How do you communicate marketing standards?

1 Define your standards clearly

The first step to communicate your marketing standards is to define them clearly and document them in a central and accessible place. You can use a marketing operations manual, a wiki, a shared folder, or a dedicated platform to store and update your standards. Make sure to include the purpose, scope, examples, and references for each standard. You can also use templates, checklists, and workflows to help your team follow the standards easily.

2 Educate your team regularly

The second step to communicate your marketing standards is to educate your team regularly on what they are, why they matter, and how to apply them. You can use various methods to train and inform your team, such as webinars, workshops, newsletters, quizzes, and feedback sessions. You can also create a culture of learning and improvement by encouraging your team to ask questions, share ideas, and suggest changes to the standards.

3 Monitor and enforce your standards

The third step to communicate your marketing standards is to monitor and enforce them across your marketing activities. You can use tools and metrics to track and measure how well your team is adhering to the standards, such as audits, dashboards, reports, and surveys. You can also use rewards and consequences to motivate and hold your team accountable for following the standards, such as recognition, incentives, coaching, and corrective actions.

4 Review and update your standards

The fourth step to communicate your marketing standards is to review and update them periodically to ensure they are relevant, effective, and aligned with your goals and customer needs. You can use data and feedback to evaluate the impact and performance of your standards, such as analytics, surveys, testimonials, and reviews. You can also use benchmarks and best practices to compare and improve your standards, such as industry standards, competitors, and experts.

5 Communicate with stakeholders

The fifth step to communicate your marketing standards is to communicate with your stakeholders, such as customers, partners, vendors, and executives. You can use various channels and formats to inform and engage your stakeholders on your standards, such as emails, newsletters, blogs, podcasts, webinars, and social media. You can also use stories and case studies to showcase and demonstrate the value and benefits of your standards, such as success stories, testimonials, and awards.

6 Solicit feedback and input

The sixth step to communicate your marketing standards is to solicit feedback and input from your team and stakeholders on how to improve and enhance your standards. You can use various methods and tools to collect and analyze feedback and input, such as surveys, polls, interviews, focus groups, and forums. You can also use collaboration and co-creation to involve and empower your team and stakeholders in the development and revision of your standards, such as brainstorming, workshops, and hackathons.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?