How do you communicate geophysical results and recommendations to stakeholders and decision-makers?

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Geophysical methods for hydrocarbon exploration are widely used in the oil industry to locate and characterize potential reservoirs. These methods rely on measuring physical properties of the subsurface, such as seismic waves, gravity, magnetic, and electrical fields, to infer its structure and composition. However, geophysical data are often complex, noisy, and ambiguous, and require careful interpretation and integration with other sources of information, such as well logs, geochemistry, and geology. How do you communicate geophysical results and recommendations to stakeholders and decision-makers, who may have different backgrounds, objectives, and expectations? Here are some tips to help you deliver clear, concise, and convincing presentations and reports.

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Waleed Ejaz

Geophysicist | 3D Modeling | Field Development
? Roman (Anatolyevich) Subbotin ? PMP? ? Agile ? COO ? Petroleum and Gas ? International Business

Business Developer | Oil & Gas Industry | Project Management & Digital Transformation Expert | Strategic Business…
Sushant Rastogi

Energy Transition & Utilities Industry Platform | Consulting & Sales Strategy |CXO Strategy| Advisory | Business…

1 Know your audience

The first step to effective communication is to know your audience and tailor your message accordingly. Who are you talking to? What is their level of technical knowledge and familiarity with geophysical methods? What are their main interests and concerns? What are their goals and constraints? How do they prefer to receive and process information? By answering these questions, you can adjust your tone, language, format, and level of detail to suit your audience's needs and preferences.

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Petter Stensland
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Communicating Geophysical Results Effectively: Understand Stakeholder Metrics: Focus on their key decision factors—IRR, reserve value, time horizons, and project competitiveness. Engage Stakeholders Early: Involve them from the start to foster investment in your recommendation. Tailor Your Message: Customize communication for CEOs, board members, or external stakeholders. Use Storytelling: Simplify technical details; clearly state what, why, and how. Capture Attention Quickly: Be prepared to pitch your idea in 30 seconds to hook CEOs and board members.

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2 Define your objectives

The second step is to define your objectives and the key messages you want to convey. What are the main findings and implications of your geophysical analysis? What are the uncertainties and limitations of your data and methods? What are the recommendations and actions you propose based on your results? How do your results fit into the broader context of the project and the business objectives? By clarifying your objectives, you can focus your communication on the most relevant and important aspects of your work and avoid unnecessary or confusing details.

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? Roman (Anatolyevich) Subbotin ? PMP? ? Agile ? COO ? Petroleum and Gas ? International Business

Business Developer | Oil & Gas Industry | Project Management & Digital Transformation Expert | Strategic Business Development | Operational Excellence |
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????When defining your objectives in any analysis, clarity is key. Start by identifying the core findings and their implications. What do your results suggest, and how do they align with broader project goals? Acknowledge any uncertainties or limitations in your data and methods to set realistic expectations. Finally, focus on actionable recommendations that address these findings. This focused approach ensures that your communication is relevant and impactful, helping stakeholders make informed decisions. By setting clear objectives, you’ll enhance the clarity and effectiveness of your work.

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3 Use visual aids

The third step when communicating is to use visual aids to support and enhance your verbal or written communication. Visual aids can be used to illustrate complex concepts, show spatial relationships, highlight key features, compare scenarios, and summarize results. However, if not used properly, visual aids can be distracting, misleading, or overwhelming. Therefore, you should follow some basic principles when creating and using visual aids such as selecting the appropriate type of visual aid for your purpose and audience and ensuring your visual aids are clear, simple, and consistent. Additionally, you should explain and integrate your visual aids with your verbal or written communication by providing captions, titles, summaries or annotations that describe what the visual aids show and why they are important. Finally, refer to your visual aids when speaking or writing to reinforce or illustrate key points.

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Waleed Ejaz

Geophysicist | 3D Modeling | Field Development
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Here are some Tips for Presenting Visual Aids more clearly in Geophysics 1. Use high-quality images: Ensure resolution and clarity with scale of picture. 2. Avoid 3D effects: Unless necessary for understanding. 3. Limit colors: Use 2-3 main colors and accents. 4. Use interactive visualizations: Engage audience participation. 5. Practice presentation: Ensure smooth transitions and explanations

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4 Invite feedback

The fourth step is to invite feedback from your audience and respond to their questions and comments. Feedback can help you assess the effectiveness of your communication, clarify any misunderstandings or doubts, address any concerns or objections, and build rapport and trust with your audience. Therefore, you should encourage feedback by asking open-ended questions that invite discussion and input, such as what they think about your results, how they would use them, what challenges or opportunities they see, or what suggestions they have for further work. Additionally, it is important to listen actively and respectfully to your audience's feedback, show interest and appreciation for their views and opinions, acknowledge their points and concerns, and avoid interrupting, arguing, or dismissing their feedback. Moreover, you should respond constructively and confidently to your audience's feedback. Provide clear and honest answers to their questions while explaining the rationale and evidence behind your results and recommendations. Address any gaps or limitations in your data or methods as well as emphasize the benefits and value of your work for the project and the business objectives.

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Sushant Rastogi

Energy Transition & Utilities Industry Platform | Consulting & Sales Strategy |CXO Strategy| Advisory | Business Development | Energy Transition | Decarbonization | CCUS | OSDU | Sustainability | Oil & Gas | Utilities |
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It involves clear and concise presentation of findings, tailored to the audience's level of understanding. Visual aids such as maps, charts, and 3D models enhance comprehension. For example, in a seismic interpretation presentation, highlighting key seismic attributes and structural features aids in conveying geological insights. Additionally, providing context on the implications of findings and proposed actions ensures relevance to decision-makers. Inviting feedback fosters a collaborative environment and allows stakeholders to voice concerns or provide insights, promoting informed decision-making.

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5 Follow up

The fifth step after presenting or reporting is to follow up with your audience. This can help you reinforce your message, maintain communication, and facilitate action. You should send a summary or copy of your presentation or report to your audience, including the main points, conclusions, and recommendations. Additionally, ask for feedback or evaluation of your presentation or report to identify any areas of improvement. Furthermore, keep your audience updated on any changes or developments related to your work with new data, results, or insights. By following these steps, you can communicate geophysical results and recommendations effectively and persuasively. Communication is a two-way process that requires preparation, adaptation, and interaction; thus, by communicating well you can demonstrate your expertise, credibility, and value as a geophysicist in the oil industry.

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How do you communicate geophysical results and recommendations to stakeholders and decision-makers?

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1 Know your audience

2 Define your objectives

3 Use visual aids

4 Invite feedback

5 Follow up

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