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How do you combine value proposition design with other tools and strategies?

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Value proposition design is a process of creating and testing how your products or services solve the problems and needs of your customers. It helps you to align your value proposition with your customer segments and communicate it effectively. But value proposition design is not enough to ensure a successful business strategy. You also need to combine it with other tools and strategies that help you to understand your market, validate your assumptions, and execute your plans. In this article, you will learn how to combine value proposition design with other tools and strategies, such as:

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Sacha Cornuault

Research Consultant, NeuroLeadership Institute | Neuroscience and strategy for business growth.

1 Business model canvas

The business model canvas is a visual tool that helps you to map out the key elements of your business, such as your value proposition, customer segments, revenue streams, cost structure, and more. It helps you to see how your value proposition fits into your overall business model and how you can create, deliver, and capture value for your customers. You can use the business model canvas to brainstorm, refine, and test different business model options and to communicate your strategy to your team and stakeholders.

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2 Customer discovery

Customer discovery is a method of finding and validating the problem-solution fit for your value proposition. It involves talking to potential customers, observing their behavior, and testing your hypotheses about their needs, pains, gains, and preferences. Customer discovery helps you to avoid building products or services that nobody wants and to discover the best ways to reach, attract, and retain your customers. You can use customer discovery to create customer profiles, personas, and journey maps that inform your value proposition design.

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3 Lean startup

Lean startup is a philosophy and a framework of applying the scientific method to entrepreneurship. It involves building a minimum viable product (MVP) that represents your value proposition, measuring its performance and feedback from customers, and learning from the results to make informed decisions. Lean startup helps you to reduce the risk and uncertainty of launching a new product or service and to iterate and improve your value proposition based on evidence. You can use lean startup to test and validate your value proposition design and to pivot or persevere with your business model.

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Sacha Cornuault

Research Consultant, NeuroLeadership Institute | Neuroscience and strategy for business growth.
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The lean startup approach emphasizes evidence over intuition. When paired with your value proposition, it promotes a data-driven culture that refines your business offerings based on real-world feedback, reducing wasted resources and time.

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4 Design thinking

Design thinking is a human-centered approach to innovation that involves empathizing with your customers, defining their problems, ideating possible solutions, prototyping and testing them, and implementing them. Design thinking helps you to generate creative and feasible ideas for your value proposition and to solve complex and ambiguous challenges. You can use design thinking to explore different perspectives, generate insights, and prototype and test your value proposition design.

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Sacha Cornuault

Research Consultant, NeuroLeadership Institute | Neuroscience and strategy for business growth.
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By adopting a design thinking approach, you’re curating an experience, not just a product or service. It ensures that every facet of your value proposition is crafted with the human touch, putting empathy at its core.

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5 Blue ocean strategy

Blue ocean strategy is a concept and a tool that helps you to create and capture uncontested market space by offering a unique value proposition that makes the competition irrelevant. It involves identifying the factors that influence the value and cost of your products or services, eliminating or reducing the factors that are not valued by your customers, raising or creating the factors that are highly valued by your customers, and differentiating yourself from the existing market. You can use blue ocean strategy to create a value proposition design that stands out from the crowd and creates a loyal customer base.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sacha Cornuault

Research Consultant, NeuroLeadership Institute | Neuroscience and strategy for business growth.
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As business landscapes constantly shift, ensuring the flexibility and scalability of your value proposition is essential. By understanding its interaction within a larger ecosystem of tools and strategies, you can navigate change and consistently deliver value.

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How do you combine value proposition design with other tools and strategies?

1

2

3

4

5

6

1 Business model canvas

2 Customer discovery

3 Lean startup

4 Design thinking

5 Blue ocean strategy

6 Here’s what else to consider

Business Strategy

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How do you combine value proposition design with other tools and strategies?

1

2

3

4

5

6

1 Business model canvas

2 Customer discovery

3 Lean startup

4 Design thinking

5 Blue ocean strategy

6 Here’s what else to consider

Business Strategy

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