How do you combine social selling metrics with CRM?

1 What are social selling metrics?

Social selling metrics are the indicators that show how well you are utilizing social media to engage with your target audience, create value, and move them along the sales funnel. These metrics can include social reach, which is the number of people who see your social media posts and profile; social engagement, which is the number of likes, comments, shares, and clicks that your social media posts and profile receive; social influence, which is the level of authority and trust that you have in your industry and niche, as measured by your social media followers, ratings, and reviews; social leads, which is the number of prospects that you identify, connect, and communicate with through social media; and social conversions, which is the number of prospects that you convert into customers through social media.

2 Why do you need to combine social selling metrics with CRM?

CRM is the software that helps you manage your interactions with your current and potential customers. It can track, organize, and analyze customer data, such as contact information, purchase history, preferences, and feedback. By combining social selling metrics with CRM, you can gain a more comprehensive and accurate view of customers and prospects. This includes their social media behavior, interests, pain points, and needs. You can also use CRM to segment and target customers more effectively based on their social media profile, activity, and engagement. Additionally, it allows you to personalize and tailor communication and offers to customers based on their social media preferences. Furthermore, you can nurture and follow up with customers more efficiently by automating and integrating your social media and email campaigns. Lastly, it helps measure and improve your social selling performance and ROI by tracking and analyzing your social media and sales data.

3 How do you combine social selling metrics with CRM?

Combining social selling metrics with CRM can be achieved through various methods, depending on your goals, tools, and budget. For instance, you can use a social media management tool that integrates with your CRM system. This way, you can monitor, manage, and measure your social media activities and data from one platform. Popular tools such as Hootsuite or Buffer can be used to schedule, publish, and track posts, which can then be connected to your CRM system like Salesforce or HubSpot. Alternatively, you could use a social selling tool that connects with your CRM system to find, engage, and convert prospects through social media, while updating the CRM system with their information and status. LinkedIn Sales Navigator or Nimble are two examples of such tools. Lastly, you could opt for a custom integration or API to link your social media and CRM systems for a more tailored and flexible solution. Zapier or IFTTT are two tools that can help with this.

4 What are some best practices for combining social selling metrics with CRM?

Combining social selling metrics with CRM can help you boost your sales results, but it also requires some planning and optimization. To get the most out of this approach, you should define your goals and KPIs, select the right tools and platforms, align your social media and sales strategies, and test and optimize your combination. Before you start, you need to have a clear idea of what you want to achieve and how you will measure it. Depending on your goals, budget, and resources, you need to pick the tools that can help you combine your metrics with CRM effectively. Your social media and sales strategies should be coherent and consistent. And finally, you need to monitor and analyze your data regularly, identify any issues or gaps in your integration or workflow, and experiment with different tactics and techniques.