How do you combine marketing research with other intelligence?

Customer feedback is like having a direct conversation with your audience. It's a goldmine of insights. Listening to your customers is like hearing the truth straight from the source. Let's dive into how to do it right. 1. Understand Perception: Feedback shows how your products or services are seen. 2. Spot Improvements: It highlights what's working and where you can do better. 3. Collect Feedback: Surveys, reviews, social media, and more are great channels. 4. Use Tools: Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT) help quantify feedback. Customer feedback is your secret weapon. It helps you refine your offerings and make your customers happier. So, start listening!

Customer feedback is part of marketing research, needs, preference, satisfaction are done through surveys, NPS is a type of survey. Even social media listening can be categorized under Marketing Research

Combining a CSAT/NPS score with detailed qualitative feedback gives a good place to start. However, internal stakeholders are usually alienated in this process, sales data can be combined with customer feedback to get a holistic understanding and accurate action planning.

Direct customer feedback from surveys is an important tool in market research. Make sure you get a good mix of quantitative and qualitative feedback. Standardized KPIs like NPS or CSAT are good indicators. However, they do not tell you what is driving your customers' needs. You can only find that out through free text responses.

Customer feedback is great for marketing research and implementing roadmap of goals and objectives, BUT, when collecting this data, make sure you collect demographic data. Customer feedback can be easily skewed by many different variables, which can lead to unreliability. Also remember, sometimes hearing nothing back from your surveys and customer feedback is a good thing. Many times, the customers who want to leave feedback are those few who have a negative experience... understandably.

One of the problems with SWOT analysis is that until now it has always been very much influenced by subjective aspects that can often lead to even decisive errors in competitor analysis.Today, we can make this analysis more precise thanks to the data we have available on the web that allow us to discover even competitors that we did not know, but that if not recognized in time can overtake us. Undoubtedly one of the most important data, is the one related to searches made on Google by competitors' customers: it not only allows us to identify what their customers' questions are, but also allows us to subsequently go and bring it to our website through GoogleAds campaigns in the first place and with SEO activities in the medium and long term.

Market intelligence is like having a map to navigate the business world. It's the key to staying ahead. So understanding your market is like knowing the terrain before a journey. So how do you gather this vital information? 1. Know Your Industry: It's crucial for growth and making informed decisions. Study competitors. 2. Spot Trends: Cultural relevance is important for maintaining visibility with your market. 3. Collect from Diverse Sources: Socials, reports, and podcasts are treasure troves. Market intelligence is your guide to thriving in your niche business landscape. It equips you to make informed choices, remain relevant and create a consistent brand presence and maximize goals.

Your internal systems can give you great insights into what your customers are doing, but market research provides the why. Being able to collect both sides can help push product and service innovation much further than either can independently.

There's always a business side of things and there's something about numbers, they don't lie.BI helps you see things through numbers. It also helps you make informed data-driven decisions.

The most important thing about leveraging business intelligence is that is saves you time and allows you to create strategies that you know will work. I recently created a marketing dashboard for Notion that allows you to connect all your data from campaigns, sales, and even down to best performing posts so you can repurpose those in future campaigns. And the foundation of all those campaign decisions is the data. My favorite go to places for business intelligence is Google Analytics, my social media account analytics, and my sales data from my shop or checkout platform like Paypal/Stripe/Thrivecart. I use this data to set campaigns objectives to hit business goals and use the data to guide my actions.

Only the combination of different data sources allows for a consistent picture of the market. However, such projects are often limited to the technical consolidation of data in dashboards, e.g. in PowerBI. Much more important is the holistic interpretation of this data. To do this, you need to know 1. How can I integrate the different data points? 2. How are they related? 3. can you derive a trend from the data? Until now, this comparative work has been very time-consuming. In the future, AI could significantly improve data interpretation.