How do you collect and manage feedback and data from your conference website visitors?

1 Define your goals and metrics

Before you launch your conference website, you need to determine what you wish to achieve and how to measure success. Common goals and metrics for conference websites include boosting awareness of the theme, agenda, and speakers; generating leads and registrations; encouraging social media sharing and word-of-mouth referrals; collecting feedback from your target audience; and evaluating user experience and satisfaction. Depending on your goals and metrics, you will need to establish various methods and tools to collect and manage feedback and data from website visitors.

2 Use online surveys and forms

Using online surveys and forms is a popular and easy way to gather feedback and data from website visitors. Platforms like Google Forms, SurveyMonkey, Typeform, or Eventbrite can be used to create and embed surveys and forms on your website. These surveys and forms can be used to ask for basic information, such as a name or email, as well as specific feedback, satisfaction ratings, and incentives. Additionally, you can use the surveys and forms to segment your website visitors based on their responses and send them personalized follow-up messages or offers.

3 Use web analytics and heatmaps

Gathering and managing feedback and data from website visitors can be done through web analytics and heatmaps. These tools track and visualize how your website visitors interact with your website, such as how they find it, how long they stay, how they navigate, how they convert, and their mouse movements. Popular web analytics and heatmaps tools include Google Analytics, Hotjar, Crazy Egg, and Mouseflow. With these tools, you can identify the most popular pages and elements, common issues and errors, relevant content and offers, as well as best practices for improvement.

4 Use feedback widgets and chatbots

A third way to collect and manage feedback and data from your website visitors is to use feedback widgets and chatbots. These tools allow you to communicate with your website visitors in real time, such as by asking for feedback or ratings, offering help or guidance, answering questions, and collecting contact details. Popular feedback widgets and chatbots tools include UserVoice, Qualaroo, Intercom, and Drift. Utilizing these tools can increase engagement and retention of your website visitors, build trust and credibility for your conference brand, increase conversions and registrations of your website visitors, and increase loyalty and advocacy of your conference attendees.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?