How do you collect leads' contact information?

1 Offer value

The first step to collect leads' contact information is to offer them something valuable in exchange. This could be a free sample, a discount coupon, a consultation, a demo, a white paper, or anything else that is relevant to your product or service and your target audience. Make sure your offer is clear, compelling, and easy to access. For example, you could display a sign that says "Scan this QR code to get a 10% off coupon" or "Enter your email to download our free guide on how to improve your sales skills".

2 Use technology

The second step to collect leads' contact information is to use technology to make the process fast, simple, and convenient. You don't want to waste time and paper by asking visitors to fill out long forms or write down their details on a clipboard. Instead, you can use tools like QR codes, mobile apps, online forms, or scanners to capture and store the data electronically. For example, you could use a QR code generator to create a code that links to your landing page, where visitors can enter their contact details and receive your offer. Or you could use a mobile app that allows you to scan visitors' badges and automatically add them to your CRM system.

4 Follow up

The fourth step to collect leads' contact information is to follow up with them promptly and professionally. You don't want to let your leads go cold or forget about you after the trade show. Instead, you want to nurture them and move them along the sales funnel. You can follow up with leads by sending them a thank-you email, a reminder of your offer, a relevant piece of content, or an invitation to a meeting or a webinar. You can also use tools like email marketing software, CRM systems, or automation platforms to schedule and track your follow-up activities.

5 Measure results

The fifth step to collect leads' contact information is to measure the results of your lead generation strategy. You want to know how many leads you generated, how many of them were qualified, how many of them converted into customers, and how much revenue they generated. You also want to know what worked and what didn't work, so you can improve your strategy for the next trade show. You can measure results by using tools like Google Analytics, CRM systems, or sales dashboards to track and analyze your metrics, such as lead quantity, lead quality, conversion rate, cost per lead, and ROI.

6 Optimize strategy

The sixth and final step to collect leads' contact information is to optimize your strategy based on the results you measured. You want to keep doing what works and stop doing what doesn't work, so you can increase your lead generation performance and achieve your sales goals. You can optimize your strategy by testing different variables, such as your offer, your message, your design, your technology, or your follow-up. You can also use tools like A/B testing, surveys, or feedback forms to collect and compare data and insights from your leads and customers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?