How do you collaborate with other designers, marketers, and stakeholders on label and hangtag projects?

1 Define your goals and guidelines

Before you start designing your label and hangtag, you need to have a clear understanding of the goals and guidelines of your project. What is the purpose of your label and hangtag? What message do you want to convey to your customers? What are the technical specifications, such as size, shape, color, material, and placement? How do you ensure consistency and quality across different products and collections? You should discuss these questions with your team and create a brief or a style guide that outlines the objectives, requirements, and expectations of your label and hangtag design.

2 Use tech packs to communicate your design

A tech pack is a document that contains all the details and instructions for your label and hangtag design, such as sketches, measurements, fonts, colors, logos, symbols, and codes. A tech pack helps you communicate your design to other designers, marketers, and stakeholders, as well as to manufacturers and suppliers. You should use a tech pack software or tool that allows you to create, edit, share, and update your tech pack easily and securely. You should also include feedback and approval sections in your tech pack to track the progress and changes of your design.

3 Seek feedback and input from your team

Feedback and input from your team are essential for improving and refining your label and hangtag design. You should seek feedback and input from other designers, marketers, and stakeholders at different stages of your design process, such as concept, prototype, sample, and final. You should use a feedback platform or tool that allows you to collect, organize, and respond to feedback in a timely and constructive manner. You should also be open to suggestions and criticism, and be ready to explain and justify your design decisions.

4 Align your design with your brand identity and strategy

Your label and hangtag design should reflect and reinforce your brand identity and strategy. You should align your design with your brand vision, values, personality, voice, and story. You should also consider how your design fits with your target audience, market positioning, competitive advantage, and marketing channels. You should consult with your brand manager or strategist to ensure that your design is consistent and coherent with your brand identity and strategy.

5 Test and evaluate your design

Before you finalize and produce your label and hangtag design, you should test and evaluate your design to ensure that it meets your goals and guidelines, as well as your customers' needs and expectations. You should test and evaluate your design on different products, materials, sizes, shapes, and placements. You should also test and evaluate your design with your customers, using methods such as surveys, interviews, focus groups, or user testing. You should use data and feedback to measure the effectiveness and impact of your design, and to make any necessary adjustments or improvements.

6 Collaborate and celebrate with your team

Finally, you should collaborate and celebrate with your team throughout your label and hangtag design project. You should communicate regularly and clearly with your team, using tools such as email, chat, video call, or project management software. You should also acknowledge and appreciate the contributions and achievements of your team members, and celebrate the milestones and successes of your project. You should also share and showcase your design with your customers, partners, and stakeholders, and solicit their feedback and testimonials.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?