登录查看更多内容

Last updated on 2024年7月3日

How do you collaborate and learn from other professionals in your niche or industry using groups?

由人工智能和领英社区提供技术支持

Collaborating and learning from other professionals in your niche or industry can help you grow your network, gain insights, and generate leads. One of the most effective ways to do this is by joining and participating in groups on social media platforms such as LinkedIn, Facebook, or Twitter. In this article, you will learn how to use groups for social media prospecting and how to benefit from the collective wisdom and experience of your peers.

此文章中的业界达人

由社区从 13 条内容中精选。了解更多

Jon Greenacre

Innovating IP Creation and Drug Discovery @ The Solubility Company | Chartered Chemist
Alberto Merillas ??

Helping you delight passengers when it matters most
Gabriel Landero Peralta

Director en | Empodera Training Group | Growth Seller | Especialista en | Coaching ejecutivo | Coaching Comercial |…

1 Choose relevant and active groups

The first step to using groups for social media prospecting is to find and join groups that match your niche or industry, your target audience, and your goals. You can use keywords, hashtags, or recommendations to search for groups that interest you. Before you join a group, check its description, rules, size, activity, and engagement level. You want to join groups that are relevant to your niche or industry, have a decent number of members, post regularly, and have lively discussions.

添加您的观点

Alberto Merillas ??

Helping you delight passengers when it matters most
举报内容
Comienza enfocándote en el ámbito más específico y luego expande tu búsqueda de manera gradual hacia opciones más amplias. Si tu especialidad es el sector bancario y te concentras en Espa?a, inicia buscando comunidades o grupos de profesionales del sector bancario dentro de Espa?a. Si no logras encontrar grupos específicos de Espa?a, amplía tu búsqueda a comunidades de profesionales del sector bancario a nivel europeo. En caso de que todavía no encuentres lo que buscas, extiende aún más tu búsqueda hacia grupos de profesionales del sector bancario a nivel mundial, y dentro de esos grupos, trata de identificar a miembros que pertenezcan a tu área geográfica específica, en este caso, Espa?a.

已翻译

赞
Gabriel Landero Peralta

Director en | Empodera Training Group | Growth Seller | Especialista en | Coaching ejecutivo | Coaching Comercial | Top Sales Prospecting Voice ?? | Reclutamiento Sector Asegurador | Conferencista |
举报内容
al usar los grupos y compartes tus prácticas te permite recibir retro de otros profesionales o que ellos tambien cuenten lo que hacen.

已翻译

赞
Jon Greenacre

Innovating IP Creation and Drug Discovery @ The Solubility Company | Chartered Chemist
举报内容
Start with the why...... What is the goal for your collaboration and involvement in the group? Define this and then look for the groups that reflect this goal

已翻译

赞
Tobias Jackson

You want more sales, right? Then you need more leads...
举报内容
How top marketers leverage LinkedIn groups for social media prospecting (3 powerful steps): (1) Choose Wisely Select groups that align precisely with your niche. Use keywords and hashtags for pinpointed searches. This ensures relevance and a focused audience. (2) Evaluate Engagement Prioritize groups with regular activity and high engagement levels. These metrics signal a vibrant community, ripe for meaningful interactions. (3) Contribute Value Post content that solves real problems for group members. Your contributions should turn you into a go-to expert within the group. Connections matter in marketing → people engage with content from trusted sources.

已翻译

赞
Gabriel Gallo

| ?????????? ???????? ???????????? | linkedtop | B2B | LinkedIn | Prospección | Liderazgo Humano | Venta Consultiva | Sales Navigator | Networking | Docente | ???? ?????????????? ???? ???? ???????????? |
举报内容
Seleccionar grupos interesantes que se conecten con tu propuesta de valor y ventaja competitiva te permite obtener beneficios muy positivos como: 1. Expandir tu red de contactos: Networking de primer nivel. 2. Aprender y compartir conocimiento con expertos: Actualización 3. Conectarte con prospectos interesantes: Buyer persona. 4. Posicionar tu marca personal: Alcance Todo lo anterior permite mejorar tu índice de ventas social. ?cómo está tu índice actualmente?

已翻译

赞

2 Provide value and build relationships

The second step to using groups for social media prospecting is to provide value and build relationships with other members. You can do this by sharing useful content, answering questions, offering feedback, and starting conversations. You want to showcase your expertise, credibility, and personality without being salesy or spammy. You also want to interact with other members, comment on their posts, thank them for their input, and ask for their opinions. You want to establish yourself as a helpful and friendly member who contributes to the group.

添加您的观点

Jon Greenacre

Innovating IP Creation and Drug Discovery @ The Solubility Company | Chartered Chemist
举报内容
What is your value to another? You've selected a group that fits with your goals, post and share honest content. Sharing content that resonates with you maybe easier to start with than creating your own content.

已翻译

赞
Alberto Merillas ??

Helping you delight passengers when it matters most
举报内容
Pregúntate: ?Qué acciones tomaría una persona profundamente comprometida? Actúa siguiendo ese ejemplo, de manera genuina. Participa activamente: publica, responde, interactúa, expresa tus puntos de vista, contribuye con ideas valiosas y comparte tus experiencias. Sobre todo, asegúrate de comunicar confianza y pasión por el área en la que te encuentras involucrado.

已翻译

赞
Gabriel Gallo

| ?????????? ???????? ???????????? | linkedtop | B2B | LinkedIn | Prospección | Liderazgo Humano | Venta Consultiva | Sales Navigator | Networking | Docente | ???? ?????????????? ???? ???? ???????????? |
举报内容
Participar activamente de grupos afines a tu oferta única de valor te facilita conectarte con personas expertas en temas que pueden de una u otra explorar sinergias comerciales muy interesantes. Recuerda la regla de las 4C: Cooperación, Confianza, Conocimiento y Conversión. Conéctate con grupos que te ayuden a crecer y en doble vía aporta valor, información útil y busca crear relaciones de largo plazo. Aprende y participa activamente con tu experiencia y buenas prácticas comerciales.

已翻译

赞

3 Identify and qualify prospects

The third step to using groups for social media prospecting is to identify and qualify prospects who might be interested in your products or services. You can do this by observing the pain points, challenges, needs, and goals of the group members, and by looking for signals of interest, such as liking, commenting, or sharing your posts. You can also use filters, tags, or lists to segment and organize your prospects based on their profile, activity, or engagement. You want to find prospects who fit your ideal customer profile, have a problem that you can solve, and are ready to take action.

添加您的观点

Jon Greenacre

Innovating IP Creation and Drug Discovery @ The Solubility Company | Chartered Chemist
举报内容
Everyone is a prospect or an referee....... Are they a prospect for you or a referee????? Is the CEO of ACHME Co really your prospect or the referee to the purchasing manager?? How can you develop your creditability with the referee to make the best referral for you?

已翻译

赞
Gabriel Gallo

| ?????????? ???????? ???????????? | linkedtop | B2B | LinkedIn | Prospección | Liderazgo Humano | Venta Consultiva | Sales Navigator | Networking | Docente | ???? ?????????????? ???? ???? ???????????? |
举报内容
Los grupos te pueden ayudar a obtener referidos interesantes que cumplan con el perfil ideal de tu cliente, genera conversaciones y preguntas que te permitan encontrar miembros con dolores y necesidades parecidas. Investiga que les funciona en su proceso de calificación y segmentación. Comparte herramientas de prospección que faciliten el proceso de identificación y calificación. Invita a tus contactos y clientes actuales a participar también de los grupos que te parecen interesantes y donde puedan encontrar información valiosa para su crecimiento profesional.

已翻译

赞

4 Reach out and follow up

The fourth step to using groups for social media prospecting is to reach out and follow up with your prospects. You can do this by sending personalized messages, invitations, or requests to connect with them. You want to be respectful, relevant, and respectful. You want to mention the group, the reason for reaching out, and the value proposition that you can offer. You also want to avoid generic or automated messages that sound like spam. You want to create a rapport, a trust, and a curiosity with your prospects.

添加您的观点

Jon Greenacre

Innovating IP Creation and Drug Discovery @ The Solubility Company | Chartered Chemist
举报内容
Don't think too much, the only measure is your action. If you don't reach out you can never get a reply. Schedule follow ups and messages to spark interest, DON'T use AUTOMATION OR AI message services to start a conversation, use pre-planned/written messages in your own style. Over time you'll find a pattern that resonates with the people you want to connect with, once you have that don't meddle keep using it!!!

已翻译

赞
Gabriel Gallo

| ?????????? ???????? ???????????? | linkedtop | B2B | LinkedIn | Prospección | Liderazgo Humano | Venta Consultiva | Sales Navigator | Networking | Docente | ???? ?????????????? ???? ???? ???????????? |
举报内容
El seguimiento es la clave, la cercanía ayuda a construir confianza, las preguntas a profundizar en los dolores y necesidades, el compromiso demuestra interés y el conocimiento que compartes te ayuda en tu nivel de autoridad como referente en tu industria. Promueve la conexión con los grupos que tienen un propósito claro y unos objetivos de servicios incondicionales con la comunidad que agrupan. Sin acción y seguimiento no hay resultados satisfactorios.

已翻译

赞

5 Nurture and convert

The fifth step to using groups for social media prospecting is to nurture and convert your prospects into customers. You can do this by providing more value, education, and support to your prospects, and by moving them along the sales funnel. You want to use a mix of content, calls, emails, or webinars to demonstrate your authority, credibility, and solution. You also want to use open-ended questions, testimonials, or case studies to overcome objections, address concerns, and create urgency. You want to guide your prospects to the next step, whether it is booking a demo, signing a contract, or making a purchase.

添加您的观点

Jon Greenacre

Innovating IP Creation and Drug Discovery @ The Solubility Company | Chartered Chemist
举报内容
Everything grows at different rates...................... Each prospect moves at a different pace - time to check in on the personality type of the people you are communicating with........ You'll need to cover all the based with different pieces of nurture content and really pay attention to the individual follow up messages - in the DISC world, no point sending a 13 page missive to a D, or no info on the wholistic/team benefit to a S.

已翻译

赞

6 Learn and improve

The sixth step to using groups for social media prospecting is to learn and improve your skills and strategies. You can do this by measuring your results, analyzing your data, and soliciting feedback. You want to track your metrics, such as reach, engagement, leads, conversions, and revenue. You want to identify what works and what doesn't, and what you can do better. You also want to ask for feedback from your customers, your peers, and your mentors. You want to learn from your successes and failures, and from the best practices and trends in your niche or industry.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Prospecting Skills

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you collaborate and learn from other professionals in your niche or industry using groups?

1

2

3

4

5

6

7

1 Choose relevant and active groups

2 Provide value and build relationships

3 Identify and qualify prospects

4 Reach out and follow up

5 Nurture and convert

6 Learn and improve

7 Here’s what else to consider

Prospecting Skills

给文章评分

感谢您的反馈

更多Prospecting Skills相关文章

更多相关阅读内容