How do you collaborate and communicate with your technical SEO team or agency?

1 Define your roles and responsibilities

One of the first steps to collaborate and communicate with your technical SEO team or agency is to clarify your roles and responsibilities. Who is in charge of what tasks, deliverables, deadlines, and quality standards? How will you coordinate, update, and report on your progress and results? What tools and platforms will you use to share information and feedback? Having clear expectations and boundaries will help you avoid confusion, duplication, or conflict of work and ensure accountability and transparency.

2 Align your content and technical SEO strategies

Another key step to collaborate and communicate with your technical SEO team or agency is to align your content and technical SEO strategies. What are your content goals, audience, keywords, topics, and formats? How do they match with your technical SEO objectives, such as improving site speed, usability, crawlability, indexability, and mobile-friendliness? How will you measure and evaluate your content and technical SEO performance, such as traffic, conversions, rankings, and user behavior? Having a shared vision and plan will help you prioritize, execute, and optimize your content and technical SEO efforts.

3 Communicate regularly and effectively

A third essential step to collaborate and communicate with your technical SEO team or agency is to communicate regularly and effectively. How often and how will you communicate with each other, such as via email, phone, chat, video, or meetings? What are the best times and channels to reach out, ask questions, provide feedback, or escalate issues? How will you handle changes, challenges, or emergencies that may arise? How will you celebrate your wins and learn from your losses? Having a consistent and clear communication style and frequency will help you build trust, rapport, and understanding.

4 Provide and request feedback

A fourth important step to collaborate and communicate with your technical SEO team or agency is to provide and request feedback. How will you give and receive constructive feedback on your content and technical SEO work, such as quality, relevance, accuracy, compliance, and effectiveness? How will you incorporate feedback into your content and technical SEO processes, such as editing, testing, auditing, and updating? How will you acknowledge and appreciate feedback and recognize each other's contributions and achievements? Having a feedback culture will help you improve your content and technical SEO skills and outcomes.

5 Learn from each other

A fifth valuable step to collaborate and communicate with your technical SEO team or agency is to learn from each other. How will you share your content and technical SEO knowledge, insights, best practices, and trends with each other? How will you leverage each other's strengths, expertise, and perspectives to enhance your content and technical SEO work? How will you identify and address your content and technical SEO knowledge gaps and learning needs? How will you seek and offer support and guidance when needed? Having a learning mindset will help you grow your content and technical SEO capabilities and confidence.

6 Review and refine your collaboration and communication

A sixth and final step to collaborate and communicate with your technical SEO team or agency is to review and refine your collaboration and communication. How will you evaluate and monitor your content and technical SEO collaboration and communication, such as satisfaction, efficiency, effectiveness, and impact? How will you solicit and act on feedback from each other and from your stakeholders, such as clients, users, or managers? How will you identify and implement opportunities for improvement and innovation in your content and technical SEO collaboration and communication? Having a review and refine cycle will help you adapt and optimize your content and technical SEO partnership.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?