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How do you collaborate and communicate with your social media SEO team and stakeholders?

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Social media SEO is the process of optimizing your social media profiles, content, and activities to boost your organic visibility and traffic from search engines. To succeed in social media SEO, you need to collaborate and communicate effectively with your team and stakeholders, such as clients, managers, or partners. Here are some tips on how to do that.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker |…

1 Define your goals and roles

Before you start working on your social media SEO strategy, you need to have a clear understanding of what you want to achieve and who is responsible for what. Set SMART (specific, measurable, achievable, relevant, and time-bound) goals that align with your overall marketing objectives and SEO best practices. Assign roles and tasks to your team members based on their skills, expertise, and availability. Use tools like Google Sheets, Trello, or Asana to track your progress and deadlines.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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^^^ this can ONLY be done after the stakeholders share their business goals, not before! You'd be picking goals out of thin air! Know where the business wants to grow, how they want to grow and by how much BEFORE defining marketing goals!

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2 Share your research and insights

One of the key aspects of social media SEO is conducting thorough research and analysis of your target audience, competitors, keywords, hashtags, and trends. You need to share your findings and insights with your team and stakeholders regularly, so that they can understand your strategy, provide feedback, and support your decisions. Use tools like Google Analytics, SEMrush, or BuzzSumo to collect and present your data in a clear and visual way. Create reports, dashboards, or presentations that highlight your main points and recommendations.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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Yes, once you have business goals, you can create a social media strategic plan to outline all you will be doing for the next 3, 6 and 12 months. I love the Socialinsider tool to benchmark against competitors and others in the industry I am working in.

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3 Create and distribute your content

Content is the core of your social media SEO efforts. You need to create engaging, relevant, and optimized content that attracts and retains your audience, drives traffic to your website, and boosts your search rankings. You also need to distribute your content across different social media platforms, using the appropriate formats, tones, and timings. Use tools like Google Docs, Canva, or Hootsuite to create and schedule your content. Use tools like Yoast, Moz, or Grammarly to optimize your content for SEO.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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There is a WHOLE more to it... ?? ... but sure, you will need to create content to achieve goals. Once you have content, you'll need to distribute it. I use AgoraPulse to schedule content to the right platform in the right format at the right time!

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4 Monitor and measure your results

To evaluate the effectiveness of your social media SEO strategy, you need to monitor and measure your results regularly. You need to track metrics like impressions, clicks, shares, comments, followers, conversions, and revenue. You also need to compare your performance with your goals, benchmarks, and competitors. Use tools like Google Search Console, Facebook Insights, or Twitter Analytics to access and analyze your data. Use tools like Google Data Studio, Tableau, or Power BI to visualize and communicate your results.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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Top Tip: 'Regularly' means something different to everyone! Ask your stakeholder and leadership team up front how often THEY want a report (monthly should be your goal). On your end, you will need to monitor daily at first, then weekly to make sure everything is performing as expected!

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Niki Clark, FPQP?

Non-Boring Marketing for Financial Advisors
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In order to see what is working, and what isn't, you need to review your results. How else are you going to know what strategy is working? My reviewing your results regularly (I recommend once every three months), you can make the proper adjustments. What you think is a solid strategy, you audience might be saying otherwise. We can have all the greatest ideas in the world, but if your target audience isn't responding, you are wasting time and resources. I also say every three months, because one month doesn't contain the best solid data. Three months can show you trends and data that is more substantial than just a month. You want to make sure your data is valid, not something that is just a passing fad.

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5 Learn and improve

The last tip for collaborating and communicating with your social media SEO team and stakeholders is to learn from your successes and failures, and improve your strategy accordingly. You need to identify what works and what doesn't, what are the best practices and the pitfalls, and what are the new opportunities and challenges. You also need to share your learnings and improvements with your team and stakeholders, so that they can appreciate your efforts, celebrate your achievements, and support your changes. Use tools like Google Forms, SurveyMonkey, or Feedbackify to collect and act on feedback.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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Top Tip: If you only "identify what works and what doesn't", you can't improve! Instead, add a third component and create a written and actionable plan on how to make improvements in the next round of content creation and publishing!

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you collaborate and communicate with your social media SEO team and stakeholders?

1

2

3

4

5

6

1 Define your goals and roles

2 Share your research and insights

3 Create and distribute your content

4 Monitor and measure your results

5 Learn and improve

6 Here’s what else to consider

Social Media

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How do you collaborate and communicate with your social media SEO team and stakeholders?

1

2

3

4

5

6

1 Define your goals and roles

2 Share your research and insights

3 Create and distribute your content

4 Monitor and measure your results

5 Learn and improve

6 Here’s what else to consider

Social Media

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