How do you collaborate and communicate with DOOH stakeholders and partners?

由人工智能和领英社区提供技术支持

Digital out-of-home (DOOH) advertising is a dynamic and innovative way to reach your target audience in various locations and contexts. But to make the most of this medium, you need to collaborate and communicate effectively with different stakeholders and partners, such as media owners, agencies, creative teams, and measurement providers. In this article, we will share some tips and best practices on how to do that and achieve successful DOOH campaigns.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

G?ran ?stman

Ocean Outdoor Local

1 Know your objectives and KPIs

Before you start any DOOH project, you need to have a clear idea of what you want to achieve and how you will measure it. This will help you align your expectations and requirements with your partners and avoid any confusion or misunderstanding later on. You should also communicate your objectives and KPIs to your partners in a clear and concise way, using common terminology and standards. For example, you can use the DPAA's Audience Metrics Guidelines to define and report on metrics such as impressions, reach, frequency, and dwell time.

添加您的观点

G?ran ?stman

Ocean Outdoor Local
举报内容
Knowing your objectives and Key Performance Indicators (KPIs) is pivotal. In our campaigns, we track metrics like impressions, reach, frequency, and dwell time, ensuring transparency from proposal to delivery reports. Outdoor ads amplify brand awareness, reflected in website and social media engagement. ?? To gauge impact, consider a controlled test in a subset of your market, comparing outdoor with measurable online and social ads. This method illuminates the tangible effects of outdoor advertising on your broader marketing strategy. ??

已翻译

赞

2 Choose the right media and creative

One of the main advantages of DOOH is its flexibility and versatility. You can choose from a variety of media formats, such as billboards, screens, kiosks, or vehicles, and tailor your creative to different audiences, locations, and moments. But to do that effectively, you need to collaborate and communicate with your media owners and creative teams. You should research and understand the media landscape, the availability and quality of inventory, the technical specifications and limitations, and the costs and benefits of different options. You should also work closely with your creative teams to ensure that your message is clear, engaging, and relevant for your target audience and the chosen media.

添加您的观点

G?ran ?stman

Ocean Outdoor Local
举报内容
When crafting your campaign, selecting the appropriate media and creative is pivotal. Our Digital-Out-of-Home solutions span classic Billboards at roadside spots, iconic landmarks, Central Stations, Airports, Shopping Centers, and even Sweden's largest grocery chain, ICA. Targeting is key; reach your audience where they are. For maximum impact, Billboards reign supreme. ?? Blend our offerings for a custom campaign. With our suite of products, your message reaches far and wide, ensuring your campaign resonates with your audience effectively. ??

已翻译

赞

3 Leverage data and technology

Another benefit of DOOH is its ability to leverage data and technology to optimize and enhance your campaigns. You can use data sources such as geolocation, weather, traffic, or social media to trigger or adapt your creative in real-time, based on the context and behavior of your audience. You can also use technology such as programmatic platforms, mobile integration, or interactive features to automate and streamline your media buying and delivery, as well as to create more immersive and personalized experiences for your audience. But to leverage data and technology effectively, you need to collaborate and communicate with your data providers and technology partners. You should ensure that you have access to reliable and relevant data, that you comply with privacy and security regulations, that you integrate your systems and platforms smoothly, and that you test and troubleshoot your campaigns before and during execution.

添加您的观点

4 Monitor and measure your performance

Finally, to evaluate and improve your DOOH campaigns, you need to monitor and measure your performance against your objectives and KPIs. This will help you understand the impact and effectiveness of your campaigns, as well as to identify any issues or opportunities for optimization. But to monitor and measure your performance accurately and consistently, you need to collaborate and communicate with your measurement providers and agencies. You should agree on the methods and tools that you will use to collect and analyze data, such as surveys, sensors, cameras, or mobile devices. You should also agree on the frequency and format of reporting, as well as the key insights and recommendations that you will derive from the data.

添加您的观点

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

G?ran ?stman

Ocean Outdoor Local
举报内容
Billboard's Digital-Out-of-Home. ?????? ? Maximize Visibility: With large flows of long-distance and local tourists flooding the streets, your message gains unparalleled exposure, reaching a diverse and extensive audience. ? Instant Impact: In the blink of an eye, your brand captures attention. Our brains process visual stimuli rapidly, making dynamic, eye-catching advertising messages on our screens impossible to ignore. ? Engage with Motion: Moving visuals effortlessly captivate attention and convey messages with clarity and precision. Leverage the power of motion to leave a lasting impression on your audience. In the ever-evolving world of advertising, Billboard′s Digital-Out-of-Home is a beacon of innovation and relevance. ??????

已翻译

赞

Outdoor Advertising

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you collaborate and communicate with DOOH stakeholders and partners?

1

2

3

4

5

1 Know your objectives and KPIs

2 Choose the right media and creative

3 Leverage data and technology

4 Monitor and measure your performance

5 Here’s what else to consider

Outdoor Advertising

给文章评分

感谢您的反馈

更多Outdoor Advertising相关文章

更多相关阅读内容