How do you choose the right typography for a mobile app wireframe?

1 Step 1: Define your goals

Before you start selecting fonts, colors, and sizes, you need to define the goals of your mobile app wireframe. What is the purpose of your app? Who is your target audience? What message do you want to convey? How do you want your users to feel and act? These questions will help you narrow down your typography choices and align them with your app's objectives.

2 Step 2: Research your competitors

Another way to choose the right typography for a mobile app wireframe is to research your competitors and see how they use typography in their apps. What fonts, colors, and sizes do they use? How do they create contrast, balance, and harmony? How do they highlight the most important information? How do they match their typography with their brand identity and tone? By analyzing your competitors, you can get inspiration, avoid mistakes, and differentiate yourself from them.

3 Step 3: Choose a font family

A font family is a group of fonts that share similar characteristics, such as shape, style, and weight. Choosing a font family for your mobile app wireframe can help you create consistency, coherence, and clarity in your design. However, you should not use too many fonts, as it can make your wireframe look cluttered and confusing. A good rule of thumb is to use one font family for your entire app, or at most two font families for contrast and emphasis.

4 Step 4: Adjust the font size

The font size is the height of the characters in your typography. Adjusting the font size for your mobile app wireframe can help you improve the readability, accessibility, and hierarchy of your content. However, you should not use too small or too large font sizes, as they can make your wireframe look unprofessional and uncomfortable. A good rule of thumb is to use a font size of at least 16 pixels for your body text, and increase or decrease it according to the importance and context of your content.

5 Step 5: Apply the font color

The font color is the hue of the characters in your typography. Applying the font color for your mobile app wireframe can help you enhance the aesthetics, mood, and contrast of your design. However, you should not use too many or too bright colors, as they can make your wireframe look distracting and overwhelming. A good rule of thumb is to use a dark color for your main text, and a lighter or complementary color for your secondary text or accents.

6 Step 6: Test and refine

The final step to choose the right typography for your mobile app wireframe is to test and refine your design. You should not rely on your personal preferences or assumptions, but rather on the feedback and behavior of your users. You should test your wireframe on different devices, screen sizes, and resolutions, and see how your typography affects the usability, comprehension, and satisfaction of your users. You should also refine your typography based on the results of your testing, and make sure it meets your goals and expectations.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?