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Last updated on 2024年7月31日

How do you choose the right topics, formats, and platforms for your podcasts and webinars?

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Podcasts and webinars are popular and effective ways to engage your students and share your expertise with a wider audience. But how do you choose the right topics, formats, and platforms for your podcasts and webinars? In this article, you will learn some tips and best practices to plan, produce, and promote your audio and video content.

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SHERINA KOH SHI LING (许诗凌）

Mother of 2 | Founder of 'Chinese Is The Future' Movement | A Chinese Educator who once hated Chinese | Creator of…

1 Know your audience

The first step to choosing the right topics, formats, and platforms for your podcasts and webinars is to know your audience. Who are your students and what are their needs, interests, and preferences? What are their learning goals and challenges? What are their preferred modes of communication and consumption? By conducting surveys, interviews, or focus groups, you can gain insights into your audience's demographics, psychographics, and behaviors. This will help you tailor your content to their needs and expectations.

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SHERINA KOH SHI LING (许诗凌）

Mother of 2 | Founder of 'Chinese Is The Future' Movement | A Chinese Educator who once hated Chinese | Creator of 'Easy Chinese System' | Ex- MOE Teacher
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Identifying the demographics, interests, and needs of your target audience is essential. Steps: 1. Survey Your Audience: Use tools like Google Forms or SurveyMonkey to gather information about your audience's preferences and interests. Do note that this is the most important start, as the survey will affect the outcome of the data which decide your "what's next". - Age Group - Education backgrd - Location -Interest - Preferred content format - Duration - Leaning goals & Challenges - Preferred level of interaction etc 2. Analyze Data to decide platform 3. Create Audience Personas: Develop detailed profiles of your ideal audience members, including their goals, challenges, and preferred content formats.

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2 Choose relevant and engaging topics

The next step is to choose relevant and engaging topics for your podcasts and webinars. You want to offer value to your audience by addressing their pain points, answering their questions, or providing useful information. You also want to spark their curiosity and interest by choosing topics that are timely, trending, or controversial. You can use tools like Google Trends, BuzzSumo, or Quora to find out what topics are popular or in demand in your niche. You can also ask your audience directly what topics they would like to hear from you.

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SHERINA KOH SHI LING (许诗凌）

Mother of 2 | Founder of 'Chinese Is The Future' Movement | A Chinese Educator who once hated Chinese | Creator of 'Easy Chinese System' | Ex- MOE Teacher
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1. Conduct Research: Stay updated on industry trends, news, and emerging topics by following relevant blogs, podcasts, and social media channels. PS: check with your students, you would be surprise how much more they know about trendy topics than us! 2. Ask for Input: Solicit topic suggestions from your audience through surveys or social media polls. Get the audience to vote topics they would be interested in too. 3. Explore Different Angles: Once chosen, consider approaching the topics from new perspectives or delve into niche areas that haven't been widely covered. This will arouse curosity to engage the audience.

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3 Select appropriate formats and styles

The third step is to select appropriate formats and styles for your podcasts and webinars. You want to match your content to the format and style that best suits your audience, your topic, and your goals. For podcasts, you can choose between solo, interview, panel, or storytelling formats. For webinars, you can choose between live, recorded, or hybrid formats. You can also decide on the tone, length, frequency, and structure of your content. For example, you can use a casual, conversational tone for podcasts and a more formal, instructional tone for webinars. You can also vary the length and frequency of your content depending on your audience's attention span and availability.

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4 Pick reliable and user-friendly platforms

The fourth step is to pick reliable and user-friendly platforms for your podcasts and webinars. You want to use platforms that are easy to access, navigate, and interact with for both you and your audience. For podcasts, you can use platforms like Anchor, SoundCloud, or Podbean to host, distribute, and monetize your audio content. For webinars, you can use platforms like Zoom, Webex, or GoToWebinar to host, record, and share your video content. You can also use platforms like YouTube, Facebook, or Instagram to livestream or repurpose your content.

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SHERINA KOH SHI LING (许诗凌）

Mother of 2 | Founder of 'Chinese Is The Future' Movement | A Chinese Educator who once hated Chinese | Creator of 'Easy Chinese System' | Ex- MOE Teacher
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1Assess Needs: Determine the features you need before picking 2Test Platforms: Conduct test sessions to check the platform’s reliability and ease of us on various devices and operating systems that you needed. 3Review Security: Ensure the platform provides adequate security features to protect your content and user data. Eg, Zoom’s breakout rooms and real-time polls can enhance engagement during live Q&A webinar. I personally chance upon Pencil Spaces founded Ayush, it's great for educators, do consider.

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5 Promote your podcasts and webinars

The fifth step is to promote your podcasts and webinars to attract and retain your audience. You want to use various channels and strategies to reach your potential and existing listeners and viewers. You can use email marketing, social media marketing, or influencer marketing to create awareness, interest, and action for your content. You can also use SEO, keywords, hashtags, or metadata to optimize your content for search engines and social media algorithms. You can also use incentives, contests, or giveaways to encourage engagement, feedback, or referrals for your content.

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SHERINA KOH SHI LING (许诗凌）

Mother of 2 | Founder of 'Chinese Is The Future' Movement | A Chinese Educator who once hated Chinese | Creator of 'Easy Chinese System' | Ex- MOE Teacher
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As Educators, Marketing might not be our forte, below are some suggestions. However, if this is not what you are ready to learn, best to get the right person to do the right thing:) 1. Create Teasers: Develop short, engaging teasers or trailers to share on social media and email newsletters. 2. Leverage Social Media: Use platforms like Facebook, Twitter, LinkedIn, and Instagram to promote your content, using targeted ads if necessary. 3. Collaborate with Influencers: Partner with influencers or industry leaders to co-promote your events. 4. Email Marketing: Send out regular newsletters and reminders to your subscriber list. 5.Engage in Online Communities: Share your content in relevant forums, groups, and online communities.

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6 Evaluate your podcasts and webinars

The sixth and final step is to evaluate your podcasts and webinars to measure and improve your performance. You want to use analytics, metrics, or feedback to assess the effectiveness, impact, and satisfaction of your content. You can use tools like Google Analytics, Podtrac, or WebinarNinja to track and analyze your audience's behavior, actions, and outcomes. You can also use surveys, polls, or reviews to collect and respond to your audience's opinions, suggestions, or testimonials. You can use this data to identify your strengths, weaknesses, opportunities, or threats and make adjustments accordingly.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you choose the right topics, formats, and platforms for your podcasts and webinars?

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1 Know your audience

2 Choose relevant and engaging topics

3 Select appropriate formats and styles

4 Pick reliable and user-friendly platforms

5 Promote your podcasts and webinars

6 Evaluate your podcasts and webinars

7 Here’s what else to consider

Student Engagement

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