How do you choose the right mobile ad format for your VAS?

1 Banner ads

Banner ads are the most common and simple type of mobile ads. They are usually displayed at the top or bottom of the screen and can be static or animated. Banner ads are easy to implement and can generate a steady revenue stream. However, they also have some drawbacks. Banner ads can be intrusive and annoying for users, especially if they cover important content or interfere with the user experience. They also have low click-through rates and conversion rates, which means they may not be very effective for driving traffic or sales.

2 Interstitial ads

Interstitial ads are full-screen ads that appear between different screens or actions in an app or website. They can be images, videos, or interactive content. Interstitial ads are more engaging and noticeable than banner ads, and can generate higher click-through rates and conversion rates. They can also be used to promote your own VAS or other products. However, interstitial ads can also be disruptive and irritating for users, especially if they appear too frequently or at inappropriate moments. They can also increase the loading time and affect the performance of your app or website.

3 Rewarded ads

Rewarded ads are a type of interstitial ads that offer users a reward or incentive for watching or interacting with an ad. The reward can be anything from virtual currency, extra lives, premium content, or discounts. Rewarded ads are very popular and effective for gaming VAS, as they can increase user retention, engagement, and loyalty. They can also be used for other VAS categories, such as music or video, to offer users access to exclusive or premium content. However, rewarded ads can also have some challenges. They can be costly and difficult to source, as they require high-quality and relevant ads that match your VAS and user preferences. They can also be abused or exploited by users who may not be genuinely interested in your VAS or the advertiser's product.

4 Native ads

Native ads are a type of mobile ads that blend in with the content and design of your app or website. They can be images, videos, text, or interactive content that match the look and feel of your VAS. Native ads are less intrusive and more user-friendly than other types of mobile ads, as they do not disrupt the user experience or the content flow. They can also generate higher click-through rates and conversion rates, as they are more relevant and trustworthy for users. However, native ads can also have some drawbacks. They can be complex and time-consuming to create and implement, as they require customization and optimization for different platforms and devices. They can also be less transparent and more difficult to measure, as they may not be clearly labeled or distinguished from the content.

5 Rich media ads

Rich media ads are a type of mobile ads that use advanced features and technologies to create interactive and immersive experiences for users. They can be images, videos, animations, games, or other formats that respond to user actions and inputs. Rich media ads are more captivating and memorable than other types of mobile ads, and can generate higher engagement and brand awareness. They can also be used to showcase your VAS or other products in a creative and innovative way. However, rich media ads can also have some challenges. They can be expensive and complicated to produce and deliver, as they require high-quality and compatible formats and devices. They can also be heavy and slow to load, which can affect the user experience and the performance of your app or website.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?