How do you choose the right colors and fonts for your POP displays?

2 The readability of fonts

Fonts can also influence how your customers perceive and process your POP displays. For example, serif fonts, which have small strokes at the ends of the letters, can create a sense of tradition, elegance, or authority, while sans serif fonts, which have no strokes, can create a sense of modernity, simplicity, or clarity. Therefore, you should choose fonts that match your brand personality, product features, and message tone. You should also consider the size and spacing of your fonts. For example, if you are using a small or narrow font, you might want to increase the font size or the line height to make it easier to read. On the other hand, if you are using a large or wide font, you might want to decrease the font size or the line spacing to avoid clutter.

3 The balance of elements

Another important factor is how you arrange and combine the colors and fonts on your POP displays. You want to create a balance between the visual elements, such as images, logos, or icons, and the textual elements, such as headlines, slogans, or call-to-actions. You also want to create a balance between the dominant and the subordinate elements, such as the main and the secondary messages, or the focal and the background colors. A good way to achieve balance is to use the rule of thirds, which divides your POP display into nine equal parts and places the most important elements along the lines or at the intersections. You can also use alignment, symmetry, or contrast to create balance.

4 The consistency of style

Finally, you want to make sure that your colors and fonts are consistent across your POP displays and your other marketing materials. This will help you create a coherent and recognizable brand image and reinforce your message. You can use a style guide or a template to ensure that you use the same colors and fonts for your POP displays as you do for your website, social media, flyers, or packaging. You can also use variations or accents of your colors and fonts to create some diversity and interest, but avoid using too many or too different colors and fonts that might confuse or distract your customers.

5 The testing of results

The last step is to test your POP displays and see how they perform in real situations. You can use different methods, such as surveys, interviews, observations, or analytics, to measure the impact of your POP displays on your customers' behavior and feedback. You can also use A/B testing, which compares two versions of your POP displays with different colors or fonts, to see which one generates more attention, engagement, or sales. Based on the results, you can refine or improve your POP displays and optimize them for your goals.